The bottom line for any SEO campaign is making your users happy-because if your users are happy, Google will be happy, and you'll rank higher accordingly. For example, you might be forced to decide between 12 links per month, 50 links per month, or 500 links per month. With a …

Long-tail keywords are advantageous because they tend to have a much lower competition rating than head keywords; the catch is they also have much lower search volume. Some geographic conditions and the customer demographics are very much important as to where and how you will get your customers. Have you …

During information retrieval, searchers often change focus to different aspects of their tasks. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Ask your potential seo agency to give you examples of their SEO work including reports that show increase …

If you have trouble with this, try reading your writing back to yourself, out loud. The first is a failure, or a set of results that do not meet your expectations. The purpose of a short url is actually focused on serving heavy traffic sites, and not everyday internet users …

My advice would be never to host more than 10 sites with the same hosting provider and not to worry too much about different C Blocks. If you do ever suffer a penalty, you may find that more than one of your sites is affected ("tarred with the same brush …

As we can observe, employing internal links when relevant and appropriate has multiple benefits for both visitors and businesses alike. In order to index your website properly and include all of your web pages, search engines send their spiders to review and scan your website on a regular basis. Have …

This is important because it prevents link building from becoming the sole focus of any of your clients. You might notice that keywords with a high amount of clicks and impressions also cost a lot more. Have you tried listing your organisation in a Free UK Business Directory - (I've heard …

According to this recent analysis, about 85 percent of the articles in this golden 25 percent contained fewer than 1,000 words. Having too many duplicates or near-duplicates can make you seem like you're keyword stuffing. Getting BT leased lines used to be the only option in the UK but …

But there are other search engines that some people regularly use. Finally, if you're aiming to drive engagement with customers and internet users, keyword stuffing hurts your chances. Your business’ needs are undoubtedly unique, so you need to understand the features and figure out a way to pick the best …

Just taking a fraction of that 14 billion for your business means people are searching for what you offer. But you may not be asking them. The feeling of being able to see correctly after your laser eye surgery is a feeling that cannot be beaten, Having Assessment for Schools …

If you want to become a Google SEO expert, you can follow an SEO course from a third-party provider and get certifiedThere is a digital marketing certification offered by Google Digital Garage that includes some lessons related to SEO but that does make you a Google SEO certified expert. As …

First, let's talk about how link building is supposed to "work" in the first place, and the various ways that link building can go wrong. Further, corporate policies create restrictions and decision rules that affect purchasing activities. To help boost your business' profile on the internet, why not list in …

What's more; it's totally free! Empowerment means consumers believe they have power throughout the relationship and not just at the beginning when they joined the program. If you're buying a wedding shawl ensure its not made from synthetic fiber. Basically, OSOO in times of building a new site the SEO …

A keyword with a lot of competition will be nearly impossible to rank for. The consumer's objective during an external search will be to acquire information leading to a better, more informed decision. Over 80% of online purchases start with a search, most often in Google, but also Bing Yahoo …

Long-tail keywords are advantageous because they tend to have a much lower competition rating than head keywords; the catch is they also have much lower search volume. Some shared hosting providers will offer a dedicated IP as part of a package or as a paid add-on. There's strong evidence that …

As you'll need a little bit of everything if you want to succeed, I encourage you to look at options that guarantee you the best overall range of coverage. Keywords are "stuffed," wherever possible: Meta title: In keyword stuffing, the keyword is sometimes repeated several times in the page title …

After all, if the answer to a question can be supplied directly in Google, why would the user then click through to another website for the same information? There are two types of URLs; the type that fits neatly into the left end of your URL bar so that you …

Once the major SEO work is done in the implementation phase, the focus will be on website maintenance. Onsite sitemaps are a link on your main site that contain a structured layout of all your existing pages. Add widgets or links leading to your social media pages. Recently, I came …

A key figure to be used in a lifetime analysis is the cost of acquiring new customers. Secondary or second-tier search engines are lesser known or not as popular as first-tier search engines. Marketers then prepare consistent messages designed to reach any individual that might purchase a firm's products. I …

It is not uncommon for Internet users to only review the first few results when they search for a particular term. This is an excellent way to understand what keywords they are ranking for, what people are saying about them and more. Beyond that, the pages you choose to link …

Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a "sneaky" redirect is when site owners "embed a link in JavaScript that redirects the user to a different page with the intent to show the user a …

Without SEO, searchers won't be able to find your site, and all your hard work will be for nothing As you may know, SEO stands for search engine optimization, which simply means making the web pages better for search engine ranking, but how exactly does that work? If this is …

For some businesses, image search or image results blended into the standard search engine results offer an opportunity to drive awareness and traffic. A great and fast way to convey your goal is by using headlines and taglines. Referral Traffic comes from sources like Facebook or Google+ or someone's blog …

This is a fundamental shift for SEMs who tightly organized campaigns by match type ? or even single keyword ad groups (SKAGs) ? and sculpted query matching carefully with negatives. This authority is defined by the number and types of websites that link to a given website or URL. A new shift …

They don't need search engines to find each other. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. I've seen many companies wrestle with their …

With all due respect, submitting your site to the search engines can't hurt. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user …

Factors such as costs, quality, and profit considerations also influence the final choice. Content is one of, if not, the single most important asset in the world of SEO. Google extensively tests for searcher satisfaction, so what they place on each SERP is a great indicator of what real searchers …

Now, words are linked to concepts, which are increasingly important to determine relevance. But it certainly can get as technical and detailed as you want to make it. All you need to do is add any appropriate hreflang tags (as discussed above) in the tag of your web page. For …

When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded with a larger font than the other text and capitalized. All that technical stuff. "Positive" ranking factors aid your …

Sometimes people try to make it too simple, it's like if you just do this thing and you can learn those individual things whether it's, you know, creating good tags on the page, or how to do good keyword research, but the really quality SEO happens when you bring dozens …

How do you ensure users have a positive experience? When search engines read your HTML, they do so in a serial fashion. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want …

If you're looking to take things a step further, Google's AMP format can further optimize mobile experiences by reducing load time and improving mobile search rank. If your current website isn't using HTTPS then you should start scoping out a migration. Imagine your content as a scrumptious dish you are …

It 's a good idea to have more than an index of links on your sitemap. One of the best ways to encourage readers to share is to create shareable, customized images. The Big Question-will this content endure?-is thankfully something you can control, to a degree, by taking steps …

This is why a lot of Google's algorithms are placing less of a focus on high KW densities but, instead, are focusing on the quality of the content itself. Energizing brand advocates and influencers to spread the word about the "new and improved" version of the brand becomes the goal …

So, over the past 3 to 5 years, Google has gotten really smart about reacting to people who are gaming the system. In response, marketers try toconvince consumers that their company's brand is not the same; that it remains superioror different in some meaningful way. Some influencers can reach millions …

Think about the questions your visitors have that drove them to your site in the first place. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). A helpful …

Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. Doing a yearly review …

Google can't depend on social media signals from platforms it doesn't own and that are run by competitors like Facebook. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Font size "zero" for text or white text on a white background are also considered keyword stuffing …

Verify with all of the stakeholders the desired outcome and goals from the migration, its scope, as well as resources and timings to be able to plan ahead and coordinate with all of the involved areas and teams. A website's quality, design, content, and usability are huge factors. The performance …

Review competitive lists and other pertinent industry sources. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO "experts" scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way …