Losing Focus on content

Search engines mine the Web, extract the content, assign value and relevance to each page, and then return and rank those pages for each query. Reviews remain compelling tools for anyone to understand a business and for businesses to have a dialogue with their customers. When calculating floor space for …

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Reasons why you cannot fully understand forums

In case you aren't familiar, "rich snippets" are the bits of information that you see alongside major entries in Google's (and other search engines') SERPs. When you use keyword research and optimize evergreen content pages for SEO, you can improve your website's search rankings. This boosts your online authority and …

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Learn to do backlinks like a professsional

You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors' links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the …

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Quick tips regarding canonical URLs

Why can't they agree? Because there is no minimum word-count magic number-it's just the SEO guru echo chamber chewing its own cud. Find sites that are relevant to your website but are not direct competitors. The more relevant the links, the more valuable it will be and therefore the easier …

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Establish intuitive information architecture by considering plugins

There's a good chance you're reading this on a mobile device. Pick your permalink structure wisely. Don't change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Life insurance - like …

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The philosophy of local search

Google had changed their system to make these links appear as spam in some cases, and as a result, these "backlinks" that were once helping a website rank on the first page were in fact now hurting it. Here are some examples of tools I use on a regular basis …

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I bet you didn't know this about text links

You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. The content on your blog or website is the digital salesperson in the …

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Double Your Profit With These Tips on web crawlers

You can choose your database platform independent of other architectural elements due to easy operability with different development platforms. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is …

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The philosophy of search engine spiders

The bottom line for any SEO campaign is making your users happy-because if your users are happy, Google will be happy, and you'll rank higher accordingly. For example, you might be forced to decide between 12 links per month, 50 links per month, or 500 links per month. With a …

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Why has scraping been so popular?

Long-tail keywords are advantageous because they tend to have a much lower competition rating than head keywords; the catch is they also have much lower search volume. Some geographic conditions and the customer demographics are very much important as to where and how you will get your customers. Have you …

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Expand your link bait as necessary

During information retrieval, searchers often change focus to different aspects of their tasks. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Ask your potential seo agency to give you examples of their SEO work including reports that show increase …

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How do search engines compile these lists?

If you have trouble with this, try reading your writing back to yourself, out loud. The first is a failure, or a set of results that do not meet your expectations. The purpose of a short url is actually focused on serving heavy traffic sites, and not everyday internet users …

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Organic search leads have a high close rate

My advice would be never to host more than 10 sites with the same hosting provider and not to worry too much about different C Blocks. If you do ever suffer a penalty, you may find that more than one of your sites is affected ("tarred with the same brush …

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Make link exchanges a priority

As we can observe, employing internal links when relevant and appropriate has multiple benefits for both visitors and businesses alike. In order to index your website properly and include all of your web pages, search engines send their spiders to review and scan your website on a regular basis. Have …

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Provide an analysis section to help with non reciprocal links

According to this recent analysis, about 85 percent of the articles in this golden 25 percent contained fewer than 1,000 words. Having too many duplicates or near-duplicates can make you seem like you're keyword stuffing. Getting BT leased lines used to be the only option in the UK but …

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Winning marketing tactics for landing pages

But there are other search engines that some people regularly use. Finally, if you're aiming to drive engagement with customers and internet users, keyword stuffing hurts your chances. Your business’ needs are undoubtedly unique, so you need to understand the features and figure out a way to pick the best …

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Digital experiments: Channel testing and de-indexing

If you want to become a Google SEO expert, you can follow an SEO course from a third-party provider and get certifiedThere is a digital marketing certification offered by Google Digital Garage that includes some lessons related to SEO but that does make you a Google SEO certified expert. As …

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Does Bing really care about orphaned pages

First, let's talk about how link building is supposed to "work" in the first place, and the various ways that link building can go wrong. Further, corporate policies create restrictions and decision rules that affect purchasing activities. To help boost your business' profile on the internet, why not list in …

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Takeaway tips for canonical URLs

What's more; it's totally free! Empowerment means consumers believe they have power throughout the relationship and not just at the beginning when they joined the program. If you're buying a wedding shawl ensure its not made from synthetic fiber. Basically, OSOO in times of building a new site the SEO …

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Takeaway tips for long tail search

A keyword with a lot of competition will be nearly impossible to rank for. The consumer's objective during an external search will be to acquire information leading to a better, more informed decision. Over 80% of online purchases start with a search, most often in Google, but also Bing Yahoo …

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Make googlebot crawlers the main focus of your marketing tactics

Long-tail keywords are advantageous because they tend to have a much lower competition rating than head keywords; the catch is they also have much lower search volume. Some shared hosting providers will offer a dedicated IP as part of a package or as a paid add-on. There's strong evidence that …

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The truth about meta tags

As you'll need a little bit of everything if you want to succeed, I encourage you to look at options that guarantee you the best overall range of coverage. Keywords are "stuffed," wherever possible: Meta title: In keyword stuffing, the keyword is sometimes repeated several times in the page title …

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Difficult things about RSS feeds

After all, if the answer to a question can be supplied directly in Google, why would the user then click through to another website for the same information? There are two types of URLs; the type that fits neatly into the left end of your URL bar so that you …

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Get rid of stickiness for good

Once the major SEO work is done in the implementation phase, the focus will be on website maintenance. Onsite sitemaps are a link on your main site that contain a structured layout of all your existing pages. Add widgets or links leading to your social media pages. Recently, I came …

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Double Your Profit With These Tips on reporting

A key figure to be used in a lifetime analysis is the cost of acquiring new customers. Secondary or second-tier search engines are lesser known or not as popular as first-tier search engines. Marketers then prepare consistent messages designed to reach any individual that might purchase a firm's products. I …

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Lessons I learned about link bait

Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a "sneaky" redirect is when site owners "embed a link in JavaScript that redirects the user to a different page with the intent to show the user a …

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What can you do about content right now?

For some businesses, image search or image results blended into the standard search engine results offer an opportunity to drive awareness and traffic. A great and fast way to convey your goal is by using headlines and taglines. Referral Traffic comes from sources like Facebook or Google+ or someone's blog …

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Sign Up for Press Request Alerts for SEO benefits

This is a fundamental shift for SEMs who tightly organized campaigns by match type ? or even single keyword ad groups (SKAGs) ? and sculpted query matching carefully with negatives. This authority is defined by the number and types of websites that link to a given website or URL. A new shift …

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People still ask me about quality and its importance today

They don't need search engines to find each other. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. I've seen many companies wrestle with their …

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Are you making these citations errors?

With all due respect, submitting your site to the search engines can't hurt. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user …

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Be mindful of webmaster tools

Factors such as costs, quality, and profit considerations also influence the final choice. Content is one of, if not, the single most important asset in the world of SEO. Google extensively tests for searcher satisfaction, so what they place on each SERP is a great indicator of what real searchers …

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Invest in canonical URLs

Now, words are linked to concepts, which are increasingly important to determine relevance. But it certainly can get as technical and detailed as you want to make it. All you need to do is add any appropriate hreflang tags (as discussed above) in the tag of your web page. For …

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