Verify with all of the stakeholders the desired outcome and goals from the migration, its scope, as well as resources and timings to be able to plan ahead and coordinate with all of the involved areas and teams. A website's quality, design, content, and usability are huge factors. The performance …

Review competitive lists and other pertinent industry sources. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO "experts" scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way …

Use only lowercase letters in URLs. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your site in the first place. It is better to have eyeballs on the page than not. Unlike traditional AB testing …

The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. Once you have exceptional content, you need to find ways to get that content …

If you want your website to rank well on Google, you'll need to post high quality content. The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if …

Effective communication forms the basis for a solid and successful marketing program. SEO in Digital Marketing - Just imagine having an outlet without having any signage onto it - no name, no windows...nothing in particular. A good place to look for keywords is your internal site search. Offering visitors a search …

Further, related pages and content should link together to provide a seamless, rich user experience. Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will …

When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. Anyone with a site that provides useful content and has the right network can now drive organic traffic. Capturing a viewer's …

An organic search is the process of using loose search terms to get precise search results. Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. If you apply this term to web design and online marketing, the fold line would be the bottom …

How do you measure success? If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. Offering you the chance to vary your content by talking about, well anything, that may relate to your products/services, will give you the …

Consumers seeing an advertisement in a different medium are more likely to recall the ad than when it appears in only one. The world of search marketing (SEM) has evolved a lot in the years since its outset. Without a doubt keyword research is the first and foremost step towards …

Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page's content quality and subsequently, ranking position. Many companies monitor social media. Google uses over 200 ranking factors, and some of the most powerful ranking factors involve …

As you spend time identifying your target audience and conducting keyword research, you'll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. ou should always do your research before embarking on any kind of campaign. Check out …

Good SEO also tends to simultaneously improve a website's usability. The best way that you are going to make your website rank in search engine results pages is to create content which your users find engaging. Brochures and print ads can also be prepared; thereby placing them into the hands …

Although not all errors are created equal, resolving them improves Google's ability to index your site and can positively affect search rankings. Getting free hits from organic results can minimize or eliminate the need to use PPC campaigns. As we mentioned earlier, everything else is about strategy, techniques, tactics and …

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts …

You have to be good at social media You have to be good at pretty much everything; conversion optimization, project management, product marketing. Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high …

When your schedule is manic and you just haven't got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it's actually a really effective aspect of content marketing. Google has come out and said that HTTPS …

A strong global brand often constitutes a key advertising goal, especially for larger companies. Sites will rank higher by posting specialized and distinct content, not by lazily copying for the sake of quantity. Website performance is important. You don't need to write at a doctorate level to rank at the …

Doubling the number of conversion (purchases) justifies the cost of the mobile-optimization design. The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. User intent tells you (a business owner) what your audience is looking for. When you …

Users will also become frustrated if they can't view content because of broken URLs. Relevance is a hairy topic though, we could chat about it for days and still not have a final answer. Mobile devices incorporate tracking features through a GPS, beacon, or NFC (near field communication) technologies designed …

You should search your favourite search engines for search terms such as: "add url", "suggest website" and add your website to these sites. All of this constitutes to link building for your website. The implementation phase can vary drastically in size and complexity depending on the project. Google allows webmasters …

How do you convince consumers that the same product should be viewed in a different way? This is an integrated approach to drives customers to your business through a web portal. Viewers often can recall the most irrational and illogical ads. Original Content Is King, they say.

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Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic …

Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible. Use plagiarism checkers …

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Follow our golden rule first though - keep it simple. Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate …

Social media includes any digital tool or venue that allows individuals to socialize on the web. People believe credible sources. If your paid link traffic conversion rate is producing a profit, there is no reason to stop utilizing paid links. Low-quality links can lead to a higher bounce rate and …

With all the signals in the Google algorithm - and there are hundreds of them - why would links still be so valuable as a signal? Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. Competitors are there due to …

Develop a buyer persona before you start investing your resources into content creation. Publish only those pieces of content that matter to your audience. At that point, company leaders consider what they wish to change, why, and how they intend to accomplish it. Refusal to accept failure is where expensive …

Results are enhanced when permission marketing programs utilize database technology to segment customers, although not every person who signs up for permission marketing becomes a valuable customer. Having no ownership typically means no work gets done. There's so many different types of sites, different ways that you can optimize, different …

If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. Brands and individuals engage in conversations and interact in several ways. Efficient use of content is necessary to create a positive experience for the …

After all, why bother uploading a 1800x1800px image to your website when it'll only be shown as 400x400px? Long-tail keywords are, simply, extended topics and phrases that people are searching for. When any business goes online, the advertising works best to garner a huge amount of web traffic. Marketers design …

After you have secured your domain, you can start to think about your hosting requirements. Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. It 's a good idea to …

The words that make up a query are commonly referred to as "keywords," a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best …

A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and …

Thin content is the idea that there's not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or …

The field of search engine optimization was once focused on one major goal: harvesting intent from search. A content hub is a set of content (usually web pages) organized around a specific topic (usually a central page). It could be a category on a blog or a section of pages …

This scenario is highly plausible for revenue reasons. Your content will only help the site to rank higher if it is comprehensive and engaging. SEO technique that is not approved by Search Engines is termed as Black Hat SEO. It is also called as spamdexing. You have to avoid Black …

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. While it is important to include strong keywords in your content and not …

If you know what you're writing, why you're writing it and who you're writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post. You might be surprised to find that nearly 90 …