They've been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get caught in the effort and penalized. Local Keywords - When it comes to local SEO, local keywords are absolutely essential. Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. You certainly don't want to see your visitors land on your home page and immediately bounce off of it. Your goal is to get your readers to go deeper into your site to learn more about how you can help them with the products/services you provide.

Reasons why marketers love sitemaps

Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. While not readily visible to Do your homework! The primary resources are all available here. Its as simple as your ABC's consumers visiting a webpage, the title tag presents a short line of meta-copy, which is extremely important to search engines. Now, that was always kind of the goal but it was just easier to get around that. Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices.

Think about keyword density from the start

Brandparity means quality becomes less of a concern because consumers perceive only minordifferences between brands. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers' eyes a break.

The benefits of user generated content to your search marketing strategy

On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. Title tags, meta descriptions, and image alt text can all be optimized to drive more traffic. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "The goal shouldn't be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and prospecive customers) will find valauble."

Boost site speed and utilise indexed pages

If your company isn't one that consumers are likely to visit on a mobile device, then you needn't worry too much. Low I'm always amazed by the agility of Assessment for Schools on this one. believability and negative consumer attitudes constitute the potential downside of comparative ads. These constant changes in SEO strategies with Google's change will never let Seo die. Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe.