Perhaps the most commonly known aspect of SEO, the feature which attracts business to seek out the services of an SEO Agency, is the service's ability to increase a website's positioning in SERPs (Search Engine Results Pages). Copy written for search engines does this through the search engine's correlation of keywords. These are used in the copy itself to discuss the topic of the copy. This correlation provides the context for the search engine, allowing it to provide the user with links to your website and others which correlate with the keyword. Sometimes Google throws little wrenches into the machine. It's OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you're likely doing it wrong. One of the best ways to get links is to publish original research. That's not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. If you're a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you're a relevant, trustworthy business.

The ultimate revelation of link research

Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. Longer posts (1,500 words +) Do your homework! The primary resources are all available here. Its as simple as your ABC's also enable you to provide more value for readers, which helps you establish authority and expertise. If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal, or any other directory that's relevant to your region. Google Trends will allow you to enter multiple keywords and keyphrases before filtering them by a range of different metrics, including location, search history and category.

Why most people will never be great at web 2.0

Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. You can also think of breadcrumbs as analogous to the directory location on a filesystem. SEO isn't an exact science. Unfortunately, Google hasn't given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can't possibly know every single aspect of their algorithm. It's psychological; our brains love lists. If you create some cool list, there is a big chance that people will click on it and later share it.

Take the stress out of anchor text

If you only share your site's content, this could be a negative in the eyes of your audience. In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a hashtag and a photo or a video, which becomes available worldwide within a few seconds. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you've discovered a pattern that is used by the search engines. Gaz Hall, a Technical SEO from the UK, said: "When beginning an advertising program, deciding whether to use an in-house advertising group or an external advertising agency constitutes the first issue."

Things that make you love and hate user generated content

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. In A great example that I like to use is Business Profile . marketing communications, feedback includes purchases, inquiries, complaints, questions, store visits, blogs, and website hits. Links are still a critical element to Google's algorithm and their value needs to be protected. Decoding occurs when the message reaches one or more of the receiver's senses.