Get rid of stickiness for good

Once the major SEO work is done in the implementation phase, the focus will be on website maintenance. Onsite sitemaps are a link on your main site that contain a structured layout of all your existing pages. Add widgets or links leading to your social media pages. Recently, I came …

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Write about landing pages

Google can't depend on social media signals from platforms it doesn't own and that are run by competitors like Facebook. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Font size "zero" for text or white text on a white background are also considered keyword stuffing …

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Guide mobile users accurately - don't just rely on sitemaps

Use only lowercase letters in URLs. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your site in the first place. It is better to have eyeballs on the page than not. Unlike traditional AB testing …

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Make the most of SEO by really understanding SEO campaigns

You have to be good at social media You have to be good at pretty much everything; conversion optimization, project management, product marketing. Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high …

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Small but important things to observe about search queries

Users will also become frustrated if they can't view content because of broken URLs. Relevance is a hairy topic though, we could chat about it for days and still not have a final answer. Mobile devices incorporate tracking features through a GPS, beacon, or NFC (near field communication) technologies designed …

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Wait. Is analysis really that simple?

Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible. Use plagiarism checkers …

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Personalization counts: how do bread crumbs fit into this?

Develop a buyer persona before you start investing your resources into content creation. Publish only those pieces of content that matter to your audience. At that point, company leaders consider what they wish to change, why, and how they intend to accomplish it. Refusal to accept failure is where expensive …

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Double Your Profit With These Tips on meta tags

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. While it is important to include strong keywords in your content and not …

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Actionable tips on plugins and Pinterest

If you know what you're writing, why you're writing it and who you're writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post. You might be surprised to find that nearly 90 …

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Self-publishing Parasite SEO based purely on bread crumbs

When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user's search query based on relevance as deciphered by Google's search algorithm. Also known as natural search results, ranking well in organic results for relevant and …

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Education is the best legacy when it comes to analytics

SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Page meta descriptions appear in search results, which means they should always match the page's content. The goal is to give a great impression …

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Follow a consistent cadence towards web 2.0

Brands can also be different but should incorporate the multiculturalism present in society. Crowdsourcing of creative work involves fans and can generate considerable buzz for a brand. Using the tool, narrow down the given keywords to between 10-15 and rank these in order of preference, as they relate to your …

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Lessons I learned about non reciprocal links

Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I'm not asking you to pad or copy and paste just to meet up with the ideal words count. You know how sometimes people hide content on the mobile version of their …

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Random musings on offsite SEO

This sort of exposure is invaluable and what's more - it won't even cost a single penny to list it there! The way to do this, is to implement an internet marketing method called SEO. Pages should be free of HTML validation errors. Getting placed on the first page of a …

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Should more importance be given to SEM for search marketing?

What happens when you search for information? Answer frequently asked questions of your readers, customers, and clients. An effective program integrates all marketing a Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered.

Winning marketing strategies for …

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Ways to tell you're suffering from an obsession with splogs

Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often cause these headings to become unreadable or repetitive. Optimizing performance, however, is a continuous process. Your site will never be fast enough because there's always more to improve. The real …

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Learn to do web portals like a professsional

Obviously, a good user experience on the homepage, which search engines can tell from metrics such as bounce rate, time spent on a page, page load time, social shares, etc., is usually rewarded with higher rankings in the search engine result pages (SERPs). After crawling your site and collecting every …

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The best advice I've listened to about SERPs

Every SEO program should be unique; each target audience has a place, too. Although it may be costly, many firms devote employees to monitoring Twitter and replying when appropriate. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that …

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A few words on SEO

In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. As with all major shifts in digital marketing, there isnnt really a single reason why user …

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Find a simple guide to user generated content and read up about it

Capturing a viewer's attention continues to be difficult. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. RankBrain and other machine learning systems examine user behavior to deliver the "best" search results possible. Unfortunately, what's …

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Find a simple guide to web 2.0 and read up about it

The approach involves generating economies of scale in production while creating a global product using a more universal promotional theme. Some services such as finance (not financial), transportation, and shipping offer a variety of uses to individual businesses. How-to tutorials and guides can also make for excellent evergreen content. This …

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Find out more about citations

If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on …

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Here's what industry insiders think about ROI

I believe that search will be powered by voice on mobile more and more in the next few years. If we build links, if we make changes to our site, it typically is going to take weeks, months, even a quarter, or multiple months to see that investment return itself …

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How to survive your first encounter with comment spam

A Google research recently revealed that four out of five users trust search engines for local searches A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want …

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Keep the focus of the post narrow enough

The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. But do a search on Google for "seo company" and see what happens. Our process helps …

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Maybe Google algorithms will be a thing of the past

SEO is alive and well, and its just as powerful as it ever was. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn't? What if the traffic to your blog is (slightly) decreasing? What do you do? Most …

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Natural language processing using organic links

Having unrelated content in this location can introduce noise that might affect search engine indexing. Even the New York Times notes the growing use of you, yours, my, and ours as Madison Avenue follows the trend toward customization and personalization. Your personal opinion can be interesting and valuable, especially if …

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The untapped goldmine of comment spam

With the rise of the mobile device, more and more individuals are searching on the go. 'Content is the King', it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In …

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Actionable tips on URLs and Facebook

To reach consumers, marketers recognize that today's consumers use multiple devicesin several ways. Social media offers pathways to engage in two-way communications with consumers, at a point of purchase in a retail store, in their homes, or at their places of business. There is much confusion about search engine optimization …

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Don't forget about splogs

Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The "bots" that determine your site's search engine ranking …

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Take a customer focused approach to backlinks

How do you find people who value SEO enough to pay your prices? If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). When you link to a …

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Understanding Search Engine Spam

Making improvements is imperative to customer satisfaction. Have you thought about the exact ways people might be searching for your goods? Have you ensured that search engines can properly read your website? Of all the channels we'll be discussing, SEO is the one that there is the most misinformation about …

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Unheard ways to achieve success with citations

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn't happen, go back and spring in some variations into the content so …

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Update your page impressions on a regular basis

The most effective influencers are individuals who lead conversations and shape opinions. Since companies started hiring SEO experts back in the 90's, SEO has changed. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish …

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Ways to tell you're suffering from an obsession with web crawlers

Off-page SEO is the process of optimizing a brand's offline and online footprints using relationships, content, and links that construct the best experience for Google bots. For example, if you searched who is the best eCommerce provider in London?? Thinking in terms of the user, a category with only 1-3 …

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