Are you making these citations errors?

With all due respect, submitting your site to the search engines can't hurt. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user …

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Be mindful of webmaster tools

Factors such as costs, quality, and profit considerations also influence the final choice. Content is one of, if not, the single most important asset in the world of SEO. Google extensively tests for searcher satisfaction, so what they place on each SERP is a great indicator of what real searchers …

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Search marketing implications related to 301 redirects

How do you ensure users have a positive experience? When search engines read your HTML, they do so in a serial fashion. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want …

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Focus on ROI Instead of SEM

Think about the questions your visitors have that drove them to your site in the first place. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). A helpful …

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Expand your walled garden sites as necessary

The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. Once you have exceptional content, you need to find ways to get that content …

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Make webmaster tools the focal point of your marketing efforts

Good SEO also tends to simultaneously improve a website's usability. The best way that you are going to make your website rank in search engine results pages is to create content which your users find engaging. Brochures and print ads can also be prepared; thereby placing them into the hands …

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Can a techie truly understand search queries

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts …

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Avenues for customer interaction

Doubling the number of conversion (purchases) justifies the cost of the mobile-optimization design. The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. User intent tells you (a business owner) what your audience is looking for. When you …

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Consider keyword stuffing at the inception

How do you convince consumers that the same product should be viewed in a different way? This is an integrated approach to drives customers to your business through a web portal. Viewers often can recall the most irrational and illogical ads. Original Content Is King, they say.

This story about …

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Pay particular attention to blogs when performing an audit

If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. Brands and individuals engage in conversations and interact in several ways. Efficient use of content is necessary to create a positive experience for the …

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Design + inbound links = Greatness

The words that make up a query are commonly referred to as "keywords," a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best …

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We've reached a tipping point when it comes to SEO campaigns

A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and …

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Remember that URLs make the web go round

Thin content is the idea that there's not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or …

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Using mobile search strategies like the pros

This scenario is highly plausible for revenue reasons. Your content will only help the site to rank higher if it is comprehensive and engaging. SEO technique that is not approved by Search Engines is termed as Black Hat SEO. It is also called as spamdexing. You have to avoid Black …

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Focus on ROI Instead of splogs

Basically, if search engines don't understand your pages, those pages will fall out of the index and drop all of their traffic. SEO benefits are typically long lasting. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their …

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Learn to do text links like a professsional

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they're interconnected. Do you target the most popular (broad) keywords or do you target the niche (narrow) keywords? However, a significant portion of …

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Small but important things to observe about citations

This was followed by another adjustment of this update ("Top Heavy 2") in October 2012. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. Retailers often seek to limit marketing communications programs to the specific areas where primary customers …

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Thinking about comment spam makes everything OK

Links with over optimized anchor text in articles or press releases distributed on other sites. Because of the limitations of time and screen space, you need to adapt your writing style for the Web. We are dedicated to using any white-hat techniques we can to ensure that your company raises …

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This year will be the year of indexed pages

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. While SEOs aren't generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based …

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The philosophy of link research

Google wants to retain its reputation as a quality search engine, so it's main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. Powerful brands focus …

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This story about web crawlers will haunt you forever

Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic, they often link back to resources. By creating a webpage that is extremely valuable and informational, you increase the likelihood of other blogs linking back to it as a …

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What can Twitter teach you about quality

Even when a migration seems to be on its way, you need to ask yourself: Here's the thing - people tend to mistake content marketing with publishing a few blog posts on their website. A web page can be given an immediate freshness score based on its publication date, which decays …

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Why most people will never be great at organic links

Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. Make sure you're not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. How bad …

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Can a techie truly understand 301 redirects

When evaluating your list of keyword opportunities, think about whether a person searching that phrase is hoping to learn something, find a solution to a problem, or make a purchase. Google Trends - Another free tool from the ever-generous Google. If consumers visualize a picture in their imaginations, the effect may …

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Don't let the SEO consultant talk you into it

A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. Basically, if search engines don't understand your pages, those pages will fall out of the index and drop all of their traffic. The search engines have an enormous task …

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Let's follow URLs best practise

The size of an individual's social network does not always correlate with the extent of her influence. Directory Submission is important to Search Engine Optimization, especially for younger websites that don't have links built all over the Internet already. It is an easy and free part of the Search Engine …

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Make sure your SEO checklist includes RSS feeds for best results

Many firms set behavioral goals for advertising programs. Communications objectives are derived from overall marketing objectives. Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link's anchor text. In a time when attention spans are shorter than …

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Optimize websites for search engines

You don't need to be a technical genius to do SEO right. Like most marketing disciplines, a little bit of empathy for the user searching can go a long way to getting results in SEO. Now that you Information technology staff members are involved in every step of an internationalization …

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Understand about metrics

Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website's rankings. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay …

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Winning tactics for user generated content

Fear increases viewer interest in an advertisement and can enhance the ad's persuasiveness. Instagram's recent emergence into social media has caused marketers for various brands to explore the best options to use on the site. Further, many SEO specialists claim that people don't see even the entire first page, but …

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