Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. If you add all the data together, it's hard to ignore social's impact on traffic. You don't have to interrupt their favorite TV show, you don't have to take up space on …

Defined in its most simple form, on-page optimization is what you do on your website to help or hurt your search engine result placements (SERPs). There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and setting up your …

The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about customer behavior and needs without spending a dime on focus groups, surveys, or other expensive methods. Higher response rates often result from permission programs, because only those customers …

If you search Google, it gives priority to selected official news services, such as the New York Times and so on. Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information. People are …

Basically, if search engines don't understand your pages, those pages will fall out of the index and drop all of their traffic. SEO benefits are typically long lasting. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their …

Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can act on today. Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market share, brand awareness, customer …

When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user's search query based on relevance as deciphered by Google's search algorithm. Also known as natural search results, ranking well in organic results for relevant and …

Plugins like Moz and SEOquake provide much of the on-page analysis quickly, as opposed to doing all of your research manually-thank goodness! If my goal is to rank for the search of a new product or service in any given market, then I should also know where the people I'm …

SEO in Digital Marketing - Just imagine having an outlet without having any signage onto it - no name, no windows...nothing in particular. To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your …

ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. Don't make the mistake like many webmasters do in targeting one main keyword for …

If they are absolutely necessary, beef them up with more unique content - if they're not, get rid of them. An infinite number of niches are waiting for someone to claim them. I'd ask yourself where you want to be, and see if you can find a path from a tiny …

Depending on your organization and your level of expertise, this could be a challenge if you are employing SEO and SEM at the same time. Various HTML elements can be altered to target certain keywords to improve a page's ranking. Other best practices that we have in SEO are things …

When a user searches, matching phrases in the URL are displayed in bold in search results. This signals to users that a particular search result is relevant to his or her query. Increase the chances users click through to your site by including the words and phrases they search for …

A web page can be given an immediate "freshness score" based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score Keyword research is still useful for example but we now know that Google …

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. No matter which path a consumer takes to develop attitudes, each component will be present to some extent. After the basic SEO technical elements, think about some of the other elements …

The search engines will act rapidly to penalize sites that contain viruses or trojans. It does so by focusing on, and fixing issues such as; structural coding issues, usability, reducing bounce rates (through creating compelling content), fixing indexing issues, and a wide range of issues we shall look at shortly …

SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Page meta descriptions appear in search results, which means they should always match the page's content. The goal is to give a great impression …

When you design a site or have one designed for you, it is imperative that you make the site easy to navigate for users. If you're trying to build credibility, then make the effort to cite the information you're referencing and link out if it makes sense. You will obviously …

Whether across different media or modifications of ads within the same media, consistency constitutes the key to effectiveness. Firms that get in on the ground floor are likely to enjoy a major marketing advantage. You don't merely want people to see your website. You want them to visit it, spend …

Brands can also be different but should incorporate the multiculturalism present in society. Crowdsourcing of creative work involves fans and can generate considerable buzz for a brand. Using the tool, narrow down the given keywords to between 10-15 and rank these in order of preference, as they relate to your …

Google sees a subdomain as a different website, while a subdirectory is just a part of your main site. This is important, because your site may have a load of link juice and authority. More of that will carry over to a subdirectory than a subdomain. Often the positioning strategy …

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they're interconnected. Do you target the most popular (broad) keywords or do you target the niche (narrow) keywords? However, a significant portion of …

Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I'm not asking you to pad or copy and paste just to meet up with the ideal words count. You know how sometimes people hide content on the mobile version of their …

Search engine indexing is closely tied to the associated search engine algorithms. While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. When I say "oomph" I mean …

The ideal situation for many businesses is the hope that one of their Tweets will go viral, but you can't afford to sit around and just hope that all others will. Ranking high on search engines relies on a variety of different factors, including the quality of the content you …

Remember, before anything else, you need to ensure that your blog is an accurate and informative piece of writing. Subheadings (header tags - h2, h3, etc.) make your articles 'skimmable' and guide readers through the text. They also describe your content to search engines. Google uses a complex algorithm, so no …

This sort of exposure is invaluable and what's more - it won't even cost a single penny to list it there! The way to do this, is to implement an internet marketing method called SEO. Pages should be free of HTML validation errors. Getting placed on the first page of a …

What happens when you search for information? Answer frequently asked questions of your readers, customers, and clients. An effective program integrates all marketing a Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered.

Winning marketing strategies for …

You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. Advertisements and other marketing communications can first appeal to the emotions or feelings held by Since …

This was followed by another adjustment of this update ("Top Heavy 2") in October 2012. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. Retailers often seek to limit marketing communications programs to the specific areas where primary customers …

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. One approach is to add the "noindex,nofollow" meta robots or X-robots tag, remove the entire site from search …

Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking. An alternate name for the process in the context of search engines designed to find web pages on the Internet is Web indexing. Your focus should be less …

Links with over optimized anchor text in articles or press releases distributed on other sites. Because of the limitations of time and screen space, you need to adapt your writing style for the Web. We are dedicated to using any white-hat techniques we can to ensure that your company raises …

Have a think about all the ways in which you can attract inbound links to your website. Search engines customize results based on individual searcher behavior. They continue to ramp up their efforts over time to understand not only searcher intent in aggregate but also intent for specific searchers. This …

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. While SEOs aren't generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based …

Google doesn't determine a "brand" like you and I do - the algorithm looks at quality signals dictating the authority or "brand" power of a website. Is your web content long enough? Does it have enough substance-does it add enough value? If it is, it's in danger of getting dinged with …

Information technology staff members are involved in every step of an internationalization process in order to overcome the potential technical glitches. Google sees a subdomain as a different website, while a subdirectory is just a part of your main site. This is important, because your site may have a load …

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Start focusing on your visitors, on the people that want to buy your product or services. Every piece of content should have the user in …

Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often cause these headings to become unreadable or repetitive. Optimizing performance, however, is a continuous process. Your site will never be fast enough because there's always more to improve. The real …

Obviously, a good user experience on the homepage, which search engines can tell from metrics such as bounce rate, time spent on a page, page load time, social shares, etc., is usually rewarded with higher rankings in the search engine result pages (SERPs). After crawling your site and collecting every …