Develop a buyer persona before you start investing your resources into content creation. Publish only those pieces of content that matter to your audience. At that point, company leaders consider what they wish to change, why, and how they intend to accomplish it. Refusal to accept failure is where expensive …

Results are enhanced when permission marketing programs utilize database technology to segment customers, although not every person who signs up for permission marketing becomes a valuable customer. Having no ownership typically means no work gets done. There's so many different types of sites, different ways that you can optimize, different …

If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. Brands and individuals engage in conversations and interact in several ways. Efficient use of content is necessary to create a positive experience for the …

After all, why bother uploading a 1800x1800px image to your website when it'll only be shown as 400x400px? Long-tail keywords are, simply, extended topics and phrases that people are searching for. When any business goes online, the advertising works best to garner a huge amount of web traffic. Marketers design …

After you have secured your domain, you can start to think about your hosting requirements. Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. It 's a good idea to …

The words that make up a query are commonly referred to as "keywords," a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best …

A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and …

Thin content is the idea that there's not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or …

The field of search engine optimization was once focused on one major goal: harvesting intent from search. A content hub is a set of content (usually web pages) organized around a specific topic (usually a central page). It could be a category on a blog or a section of pages …

This scenario is highly plausible for revenue reasons. Your content will only help the site to rank higher if it is comprehensive and engaging. SEO technique that is not approved by Search Engines is termed as Black Hat SEO. It is also called as spamdexing. You have to avoid Black …

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. While it is important to include strong keywords in your content and not …

If you know what you're writing, why you're writing it and who you're writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post. You might be surprised to find that nearly 90 …

Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. If you add all the data together, it's hard to ignore social's impact on traffic. You don't have to interrupt their favorite TV show, you don't have to take up space on …

Defined in its most simple form, on-page optimization is what you do on your website to help or hurt your search engine result placements (SERPs). There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and setting up your …

The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about customer behavior and needs without spending a dime on focus groups, surveys, or other expensive methods. Higher response rates often result from permission programs, because only those customers …

If you search Google, it gives priority to selected official news services, such as the New York Times and so on. Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information. People are …

Basically, if search engines don't understand your pages, those pages will fall out of the index and drop all of their traffic. SEO benefits are typically long lasting. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their …

Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can act on today. Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market share, brand awareness, customer …

When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user's search query based on relevance as deciphered by Google's search algorithm. Also known as natural search results, ranking well in organic results for relevant and …

Plugins like Moz and SEOquake provide much of the on-page analysis quickly, as opposed to doing all of your research manually-thank goodness! If my goal is to rank for the search of a new product or service in any given market, then I should also know where the people I'm …

SEO in Digital Marketing - Just imagine having an outlet without having any signage onto it - no name, no windows...nothing in particular. To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your …

ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. Don't make the mistake like many webmasters do in targeting one main keyword for …

If they are absolutely necessary, beef them up with more unique content - if they're not, get rid of them. An infinite number of niches are waiting for someone to claim them. I'd ask yourself where you want to be, and see if you can find a path from a tiny …

Depending on your organization and your level of expertise, this could be a challenge if you are employing SEO and SEM at the same time. Various HTML elements can be altered to target certain keywords to improve a page's ranking. Other best practices that we have in SEO are things …

When a user searches, matching phrases in the URL are displayed in bold in search results. This signals to users that a particular search result is relevant to his or her query. Increase the chances users click through to your site by including the words and phrases they search for …

A web page can be given an immediate "freshness score" based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score Keyword research is still useful for example but we now know that Google …

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. No matter which path a consumer takes to develop attitudes, each component will be present to some extent. After the basic SEO technical elements, think about some of the other elements …

The search engines will act rapidly to penalize sites that contain viruses or trojans. It does so by focusing on, and fixing issues such as; structural coding issues, usability, reducing bounce rates (through creating compelling content), fixing indexing issues, and a wide range of issues we shall look at shortly …

SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Page meta descriptions appear in search results, which means they should always match the page's content. The goal is to give a great impression …

When you design a site or have one designed for you, it is imperative that you make the site easy to navigate for users. If you're trying to build credibility, then make the effort to cite the information you're referencing and link out if it makes sense. You will obviously …

Whether across different media or modifications of ads within the same media, consistency constitutes the key to effectiveness. Firms that get in on the ground floor are likely to enjoy a major marketing advantage. You don't merely want people to see your website. You want them to visit it, spend …

Brands can also be different but should incorporate the multiculturalism present in society. Crowdsourcing of creative work involves fans and can generate considerable buzz for a brand. Using the tool, narrow down the given keywords to between 10-15 and rank these in order of preference, as they relate to your …

Google sees a subdomain as a different website, while a subdirectory is just a part of your main site. This is important, because your site may have a load of link juice and authority. More of that will carry over to a subdirectory than a subdomain. Often the positioning strategy …

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they're interconnected. Do you target the most popular (broad) keywords or do you target the niche (narrow) keywords? However, a significant portion of …

Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I'm not asking you to pad or copy and paste just to meet up with the ideal words count. You know how sometimes people hide content on the mobile version of their …

Search engine indexing is closely tied to the associated search engine algorithms. While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. When I say "oomph" I mean …

The ideal situation for many businesses is the hope that one of their Tweets will go viral, but you can't afford to sit around and just hope that all others will. Ranking high on search engines relies on a variety of different factors, including the quality of the content you …

Remember, before anything else, you need to ensure that your blog is an accurate and informative piece of writing. Subheadings (header tags - h2, h3, etc.) make your articles 'skimmable' and guide readers through the text. They also describe your content to search engines. Google uses a complex algorithm, so no …

This sort of exposure is invaluable and what's more - it won't even cost a single penny to list it there! The way to do this, is to implement an internet marketing method called SEO. Pages should be free of HTML validation errors. Getting placed on the first page of a …

What happens when you search for information? Answer frequently asked questions of your readers, customers, and clients. An effective program integrates all marketing a Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered.

Winning marketing strategies for …