You have to be good at social media You have to be good at pretty much everything; conversion optimization, project management, product marketing. Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high …

When your schedule is manic and you just haven't got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it's actually a really effective aspect of content marketing. Google has come out and said that HTTPS …

A strong global brand often constitutes a key advertising goal, especially for larger companies. Sites will rank higher by posting specialized and distinct content, not by lazily copying for the sake of quantity. Website performance is important. You don't need to write at a doctorate level to rank at the …

Doubling the number of conversion (purchases) justifies the cost of the mobile-optimization design. The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. User intent tells you (a business owner) what your audience is looking for. When you …

Users will also become frustrated if they can't view content because of broken URLs. Relevance is a hairy topic though, we could chat about it for days and still not have a final answer. Mobile devices incorporate tracking features through a GPS, beacon, or NFC (near field communication) technologies designed …

You should search your favourite search engines for search terms such as: "add url", "suggest website" and add your website to these sites. All of this constitutes to link building for your website. The implementation phase can vary drastically in size and complexity depending on the project. Google allows webmasters …

How do you convince consumers that the same product should be viewed in a different way? This is an integrated approach to drives customers to your business through a web portal. Viewers often can recall the most irrational and illogical ads. Original Content Is King, they say.

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Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic …

Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible. Use plagiarism checkers …

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Follow our golden rule first though - keep it simple. Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate …

Social media includes any digital tool or venue that allows individuals to socialize on the web. People believe credible sources. If your paid link traffic conversion rate is producing a profit, there is no reason to stop utilizing paid links. Low-quality links can lead to a higher bounce rate and …

With all the signals in the Google algorithm - and there are hundreds of them - why would links still be so valuable as a signal? Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. Competitors are there due to …

Develop a buyer persona before you start investing your resources into content creation. Publish only those pieces of content that matter to your audience. At that point, company leaders consider what they wish to change, why, and how they intend to accomplish it. Refusal to accept failure is where expensive …

Results are enhanced when permission marketing programs utilize database technology to segment customers, although not every person who signs up for permission marketing becomes a valuable customer. Having no ownership typically means no work gets done. There's so many different types of sites, different ways that you can optimize, different …

If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. Brands and individuals engage in conversations and interact in several ways. Efficient use of content is necessary to create a positive experience for the …

After all, why bother uploading a 1800x1800px image to your website when it'll only be shown as 400x400px? Long-tail keywords are, simply, extended topics and phrases that people are searching for. When any business goes online, the advertising works best to garner a huge amount of web traffic. Marketers design …

After you have secured your domain, you can start to think about your hosting requirements. Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. It 's a good idea to …

The words that make up a query are commonly referred to as "keywords," a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best …

A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and …

Thin content is the idea that there's not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or …

The field of search engine optimization was once focused on one major goal: harvesting intent from search. A content hub is a set of content (usually web pages) organized around a specific topic (usually a central page). It could be a category on a blog or a section of pages …

This scenario is highly plausible for revenue reasons. Your content will only help the site to rank higher if it is comprehensive and engaging. SEO technique that is not approved by Search Engines is termed as Black Hat SEO. It is also called as spamdexing. You have to avoid Black …

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. While it is important to include strong keywords in your content and not …

If you know what you're writing, why you're writing it and who you're writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post. You might be surprised to find that nearly 90 …

Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. If you add all the data together, it's hard to ignore social's impact on traffic. You don't have to interrupt their favorite TV show, you don't have to take up space on …

Defined in its most simple form, on-page optimization is what you do on your website to help or hurt your search engine result placements (SERPs). There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and setting up your …

The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about customer behavior and needs without spending a dime on focus groups, surveys, or other expensive methods. Higher response rates often result from permission programs, because only those customers …

If you search Google, it gives priority to selected official news services, such as the New York Times and so on. Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information. People are …

Basically, if search engines don't understand your pages, those pages will fall out of the index and drop all of their traffic. SEO benefits are typically long lasting. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their …

Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can act on today. Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market share, brand awareness, customer …

When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user's search query based on relevance as deciphered by Google's search algorithm. Also known as natural search results, ranking well in organic results for relevant and …

Plugins like Moz and SEOquake provide much of the on-page analysis quickly, as opposed to doing all of your research manually-thank goodness! If my goal is to rank for the search of a new product or service in any given market, then I should also know where the people I'm …

SEO in Digital Marketing - Just imagine having an outlet without having any signage onto it - no name, no windows...nothing in particular. To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your …

ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. Don't make the mistake like many webmasters do in targeting one main keyword for …

If they are absolutely necessary, beef them up with more unique content - if they're not, get rid of them. An infinite number of niches are waiting for someone to claim them. I'd ask yourself where you want to be, and see if you can find a path from a tiny …

Depending on your organization and your level of expertise, this could be a challenge if you are employing SEO and SEM at the same time. Various HTML elements can be altered to target certain keywords to improve a page's ranking. Other best practices that we have in SEO are things …

When a user searches, matching phrases in the URL are displayed in bold in search results. This signals to users that a particular search result is relevant to his or her query. Increase the chances users click through to your site by including the words and phrases they search for …

A web page can be given an immediate "freshness score" based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score Keyword research is still useful for example but we now know that Google …

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. No matter which path a consumer takes to develop attitudes, each component will be present to some extent. After the basic SEO technical elements, think about some of the other elements …

The search engines will act rapidly to penalize sites that contain viruses or trojans. It does so by focusing on, and fixing issues such as; structural coding issues, usability, reducing bounce rates (through creating compelling content), fixing indexing issues, and a wide range of issues we shall look at shortly …