Reverse Advertising: Avoiding the Advertising Death Spiral

Use only lowercase letters in URLs. "Value" has become a buzz word in marketing. Do follow passes link juice (passes SEO benefits to the website that's linked) and no-follow won't. This is one of the many reasons why trust between your businesses is so important.

Simple Tips for using comment …

more ...

Short Story: The truth about html

Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. A clear understanding of searcher's intent will help the webmaster to create the content accordingly and users will get appropriate answers for their …

more ...


Takeaway tips for bounce rates

Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength. Our data shows that even if it's a high authority website, the link had no impact. Prefer information-rich pages over pages that lack …

more ...

The philosophy of link research

Google wants to retain its reputation as a quality search engine, so it's main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. Powerful brands focus …

more ...

The untapped goldmine of comment spam

With the rise of the mobile device, more and more individuals are searching on the go. 'Content is the King', it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In …

more ...

Things that make you love and hate user generated content

Perhaps the most commonly known aspect of SEO, the feature which attracts business to seek out the services of an SEO Agency, is the service's ability to increase a website's positioning in SERPs (Search Engine Results Pages). Copy written for search engines does this through the search engine's correlation of …

more ...

Things to avoid when dealing with SEO campaigns

Internal linking refers to the linking structure your site uses to reach secondary pages on your website. If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross …

more ...

This story about web crawlers will haunt you forever

Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic, they often link back to resources. By creating a webpage that is extremely valuable and informational, you increase the likelihood of other blogs linking back to it as a …

more ...

This year will be the year of comment spam

The algorithm applies to only individual pages, not entire websites. Thin content is a phrase used to describe websites that lack valuable information for visitors. Interactive blogs permit visitors to make comments or posts on the site, including those created by the company, company-sponsored sites, and those prepared by independent …

more ...

Turn your mobile search into a high performing machine

Stop marketing to audiences and instead market to customers at scale. Typical information for consumers includes a retailer's store hours, business location, or sometimes more detailed product specifications. SEO's journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the …

more ...

Turn your walled garden sites into a high performing machine

Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation is introduced in to find associated keywords and plug them into content …

more ...


Using duplication strategies like the pros

However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. The reason for this is because SEO is an inbound marketing strategy; The more you focus on Google and doing the right thing for website visitors, the more you'll win at SEO …

more ...

What can Twitter teach you about quality

Even when a migration seems to be on its way, you need to ask yourself: Here's the thing - people tend to mistake content marketing with publishing a few blog posts on their website. A web page can be given an immediate freshness score based on its publication date, which decays …

more ...

Who else wants to be successful with SEM

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google's understanding of natural language queries. Adding your keyword phrase in this fashion is …

more ...

Who else wants to be successful with nofollow links

They do not, however, fully explain why people buy particular products or specific brands or the type of appeal that works to reach them. Transformation applies to more than giant corporations whose Web sites integrate just-in-time inventory, smooth supply chains, online sales, and accounting systems. If you want to boost …

more ...

Why most people will never be great at organic links

Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. Make sure you're not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. How bad …

more ...

Why most people will never be great at plugins

If you're writing on behalf of your business, then you're going to need to make the most of a dedicated team to ensure that you achieve the best results. Be mindful of web-safe colors. So, I think each person in SEO has to work hard to develop good, credible sources …

more ...


Actionable tips on URLs and Facebook

To reach consumers, marketers recognize that today's consumers use multiple devicesin several ways. Social media offers pathways to engage in two-way communications with consumers, at a point of purchase in a retail store, in their homes, or at their places of business. There is much confusion about search engine optimization …

more ...

Actionable tips on nofollow links and Facebook

Shared hosting is a benefit for new sites on a budget. As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. Thin content can negatively impact your search engine rankings, cause Google to give you a …

more ...



Bucket brigades based on domain authority

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. Optimizing websites for mobile browsers is critical if you want to rank well in …

more ...

Can a techie truly understand 301 redirects

When evaluating your list of keyword opportunities, think about whether a person searching that phrase is hoping to learn something, find a solution to a problem, or make a purchase. Google Trends - Another free tool from the ever-generous Google. If consumers visualize a picture in their imaginations, the effect may …

more ...

Clarification about mobile search

Providing a tutorial on how to use a product, especially a complex item, can be useful. Occasionally, social media buzz creates a situation in which the marketing team should react immediately. Category pages may also be referred to as "top-level pages." The reason I use this label is because each …

more ...




Don't forget about splogs

Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The "bots" that determine your site's search engine ranking …

more ...

Don't let the SEO consultant talk you into it

A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. Basically, if search engines don't understand your pages, those pages will fall out of the index and drop all of their traffic. The search engines have an enormous task …

more ...


Focus on performance, user experience, and CTR

This isn't necessary, especially if you are including the robots tag. It's something that is thought about after something has been developed. They then launched Google+, which started as another copy of Facebook. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content …

more ...

I bet you didn't know this about 301 redirects

The search engine optimization (SEO) world has undergone some big changes in the last few years-the biggest being coming in the form of Google's heightened push towards strong user experiences. Keyword-rich domain names are an important ranking factor, especially for small sites that are just starting out. Focus your time …

more ...


Landing pages are unnecessary for organic SEO campaigns

It's all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you've identified and fixed the SEO elements causing your problems, whether they are issues described in this post or …

more ...

Let's follow URLs best practise

The size of an individual's social network does not always correlate with the extent of her influence. Directory Submission is important to Search Engine Optimization, especially for younger websites that don't have links built all over the Internet already. It is an easy and free part of the Search Engine …

more ...

Make a good use of analysis

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. TLDs can be further classified as either sponsored TLDs or TLDs that do not have a sponsor(s). Websites can benefit from mixing evergreen content …

more ...