Don't forget about splogs

Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The "bots" that determine your site's search engine ranking …

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Don't let the SEO consultant talk you into it

A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. Basically, if search engines don't understand your pages, those pages will fall out of the index and drop all of their traffic. The search engines have an enormous task …

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Focus on performance, user experience, and CTR

This isn't necessary, especially if you are including the robots tag. It's something that is thought about after something has been developed. They then launched Google+, which started as another copy of Facebook. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content …

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I bet you didn't know this about 301 redirects

The search engine optimization (SEO) world has undergone some big changes in the last few years-the biggest being coming in the form of Google's heightened push towards strong user experiences. Keyword-rich domain names are an important ranking factor, especially for small sites that are just starting out. Focus your time …

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Landing pages are unnecessary for organic SEO campaigns

It's all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you've identified and fixed the SEO elements causing your problems, whether they are issues described in this post or …

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Let's follow URLs best practise

The size of an individual's social network does not always correlate with the extent of her influence. Directory Submission is important to Search Engine Optimization, especially for younger websites that don't have links built all over the Internet already. It is an easy and free part of the Search Engine …

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Make a good use of analysis

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. TLDs can be further classified as either sponsored TLDs or TLDs that do not have a sponsor(s). Websites can benefit from mixing evergreen content …

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Make sure you know exactly what you're doing with blogs

The real goal of SEO is to create authority; and the faster you accomplish domain or page level authority for any website, the faster keyword conquests are realized and achieved. Social media can drive new traffic through an improve search ranking, and help marketers collect customer intelligence through social listening …

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Make sure your SEO checklist includes RSS feeds for best results

Many firms set behavioral goals for advertising programs. Communications objectives are derived from overall marketing objectives. Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link's anchor text. In a time when attention spans are shorter than …

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Optimise your site, paying special attention to comment spam

Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. Search engines will not consider your site to be an authority if the links are only emanating from one type of source …

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Optimize websites for search engines

You don't need to be a technical genius to do SEO right. Like most marketing disciplines, a little bit of empathy for the user searching can go a long way to getting results in SEO. Now that you Information technology staff members are involved in every step of an internationalization …

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Paginated URLs for SEO

As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes …

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Personalization counts: how do web crawlers fit into this?

As Google continues to prioritize the user experience in its algorithm, this data can become critical. It's one thing to provide a list of items that generally lead to a better user experience (like we did above), but it's another thing completely to be able to address extremely specific elements …

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Take a customer focused approach to backlinks

How do you find people who value SEO enough to pay your prices? If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). When you link to a …

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Take the stress out of long tail search

If you are still struggling, at some point you might want to use a domain name broker to get you a domain that you like. As we embrace new technologies, we must also learn how to optimize for them. Every search engine has software, known as Crawler or Spider (in …

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The mysterious world of authority sites

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating …

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Things your competitors know about link building

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. For this reason, its only right we start with link building as an important off-page SEO factor before moving on to other off-page …

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This year will be the year of RSS feeds

The Internet audience is so large that even a small niche can be profitable. Infographics are candies for our brains. They're engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. The goal …

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Understand about metrics

Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website's rankings. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay …

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Understanding Search Engine Spam

Making improvements is imperative to customer satisfaction. Have you thought about the exact ways people might be searching for your goods? Have you ensured that search engines can properly read your website? Of all the channels we'll be discussing, SEO is the one that there is the most misinformation about …

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Unheard ways to achieve success with citations

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn't happen, go back and spring in some variations into the content so …

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Update your page impressions on a regular basis

The most effective influencers are individuals who lead conversations and shape opinions. Since companies started hiring SEO experts back in the 90's, SEO has changed. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish …

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Use Strong, Active Wording

As more dollars shift to online advertising, concerns have arisen about the impact of the ads. Many local businesses want to improve their results in Google, but aren't sure where to start. In developing advertising campaigns, there may be unrealistic assumptions concerning the relationship of advertising budgets to effectiveness. There …

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Warning: These mistakes could destroy your blogs

cross-selling possibilities. Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis …

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Ways to tell you're suffering from an obsession with web crawlers

Off-page SEO is the process of optimizing a brand's offline and online footprints using relationships, content, and links that construct the best experience for Google bots. For example, if you searched who is the best eCommerce provider in London?? Thinking in terms of the user, a category with only 1-3 …

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When your use of web portals becomes obsessive

When diagnosing issues with a website, often times it comes back to issues with crawling and indexing. The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. The tactics used in 2004 are all outdated now as the …

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Why has scraping been so popular?

There is no specific length of time for how long evergreen content remains relevant. Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking on results) or after visiting a few pages and then returning to the search …

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Winning tactics for user generated content

Fear increases viewer interest in an advertisement and can enhance the ad's persuasiveness. Instagram's recent emergence into social media has caused marketers for various brands to explore the best options to use on the site. Further, many SEO specialists claim that people don't see even the entire first page, but …

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Write a keyword-rich introduction about link research

Why not try replacing it with another one that could work better. Along with content, backlinks are the primary way that search engines determine a website's popularity. For instance, someone watching TV and texting a friend atthe same time is grazing. You need to create a real sense of personality …

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Write a keyword-rich introduction about offsite SEO

Without an XML sitemap, Google spiders have to crawl (read) pages individually, something they don't like. In a nutshell, the above-mentioned algorithms factor in how many other websites link to your website, including pages shared through social posts, pages mentioned in blogs, pages referenced in online news articles and digital …

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You can optimize keywords with your content

When you notice what isn't good on your website, start improving (technical and textual). Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. Internal optimization refers to on-page and on-site activities. A sitemap is a single page on your website that provides access …

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A few words on LSI

Submit an XML version of your sitemap through Google Webmaster Tools. Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. Good copy is a blend between informative text, which informs the reader of a problem …

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A few words on plugins

You can no more afford to spread your word-of-Web time and efforts too thin than you can afford to spread your advertising dollars. While Google considers deliberate link building unnatural and spammy (thus prone to penalties), Google still pays special attention to links. There is also no doubt in our …

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Actionable tips on SERPs and Instagram

Not all back-order agents provide the same service levels. When it comes to improving the page rank of a webpage, none other than backlink comes to the rescue. Backlinks are so much effective, that implementing quality backlinks instantly works in improving search engine ranking for your web page. Meta Tags …

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Adopt a customer centric view of link research

By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as traffic to your content. Consistent logos, taglines, headlines, and campaigns aid in this process. When domain names within the gTLD namespace reach their domain expiry date …

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