Maybe inbound links will be a thing of the past

SEO techniques can be defined as 'White Hat' and 'Black Hat'. Reason behind this statement is that Google is consistently making some changes in search engine. If you write about news, current events, or anything where dates make a significant difference in the content, taking out post dates may confuse …

more ...

More importance is given to CTR

Search engine optimization affects only organic search results, not paid or sponsored results such as Google AdWords. To run PHP, Perl/CGI, or Python on an Apache web server, you must ensure that the appropriate modules are configured within the Apache configuration file, httpd.conf. It evolves too quickly. And …

more ...

More importance is given to user generated content

If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. Some people and businesses are tempted by the "rank high quick" schemes that black hat SEO can offer. However, black hat techniques do carry the possibility of getting penalised. Mobile …

more ...

Never underestimate the influence of Google algorithms

Unfortunately, there is no such thing as a general customer journey to buying a product or a service today. As you can see it's very important to make sure you have the right structures in place to cope with increases in leads and sales. Not only that, but overusing keywords …

more ...

Optimise your site, paying special attention to offsite SEO

Efficient content organization enhances the message without interfering with the content's purpose. It's not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content "for SEO" or "for presentation". If you are only thinking of the SEO …

more ...

Search marketing implications related to walled garden sites

Although people still refer to PageRank as a major factor in ranking well in search engines, this reference is now simply shorthand for the hundreds of signals that search engines use to compile a list of the most relevant results possible for a query. Content marketing can be used to …

more ...

Self-publishing Parasite SEO based purely on walled garden sites

Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. In other words, for Google's website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this …

more ...

Specific is the new epic content

When approaching other webmasters to link to your site; it's really important to "suggest" suitable text for them to use; i.e link code that will have the most suitable link text for your site. Or you can include your site for a fee on comparison shopping engines like Bizrate …

more ...

Take a customer focused approach to page rank

One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results is unhelpful to users …

more ...

The best advice I've listened to about canonical URLs

Yes, I said six months. The fastest-growing area of social media networking involves posting videos, especially on YouTube. Progressive SEO means technical, analytical and traditional marketing all rolled into one. Most people trust organic search results.

Determining Relevance: Trust your gut when it comes to javascript

population owns a smartphone …

more ...

The death of reporting

Creating an effective image requires understanding of how various consumers and organizations view the firm before seeking to build or enhance an image. A strong backlash by consumers against spam and junk mail continues. SEO and positioning your website to rank top spots in the search engines require some careful …

more ...

The hidden agenda of backlinks

Make sure that you label all of your images with descriptive alt attributes. The sad truth is that our readers have a very limited attention span online. The introduction of your post is supposed to catch your readers, convincing them to stay longer and read your stuff. Both types of …

more ...

The web crawlers mystery revealed

A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. These contextual, internal links help users find in-depth information quickly and move people to multiple pages of your site. The content and physical piece of the …

more ...

Think about mobile search from the start

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. You are going to plant some seeds. Talking to online marketing companies, which offer …

more ...

This year will be the year of canonical URLs

It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: As consumers develop a stronger sense of brand parity …

more ...

Update your Google algorithms on a regular basis

The act of domain transfer automatically renews the domain for an additional year. Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider …

more ...

Update your hits on a regular basis

These contextual, internal links help users find in-depth information quickly and move people to multiple pages of your site. The Twitter microblogging service reaches a wide audience. In terms of the Web, you select a template with navigation and customize it with your color selection, logo, text, and photographs. So …

more ...

Useful tips from experts in CTR

Disabling cookies on your browser helps you see which pages you can and cannot access. Search engine algorithms are based on a system of positive and negative weights or ranking factors as designed by the search engine's engineers or architects. Good SEO consultants are hard to locate and they are …

more ...

What Is Semantic Search?

Even when a migration seems to be on its way, you need to ask yourself: Done in volume, the index of recommendations start to get some juice. Most of the "solid information" and "powerful strategies" on internal linking are little more than sophisticated-sounding prognostication. Still, there's some merit to theorizing …

more ...

What can Instagram teach you about LSI

No proposition development is complete without an honest assessment of what your competitors are up to. If you can find one, I'd be surprised. If your product pages are SEO optimized, your company and products appear higher in the search results. Using a lot of engaging media like helpful graphics …

more ...

What everyone ought to know about LSI

This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects. Contacts made by telephone work the same way as internet contacts. Ads with concrete images tend to …

more ...


Why tell someone when you can easily prove it to them?

For the longest time, Google stated that it would view listings on web directories as a good thing. A number of free programs on the web such as http://www.xmlsitemaps.com can help you create an XML sitemap. (There are third-party companies that will do this for you.) Employees …

more ...

Why widgets matter

In particular, mobile applications should be mentioned here. A blog is a form of online journal that allows you to wax eloquent (or tongue-tied) about a subject in your field and solicit comments from responsive readers. Copying and pasting text from one page to another or across multiple web platforms …

more ...

Can a techie truly understand citations

Visual images often lead to more favorable attitudes toward the a With that in mind, it is always best to create posts and articles which target different behaviours. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote …

more ...

Create fresh content

If you operate your website for hobby or profit, SEO can be an important tool in making your website popular. Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times …

more ...

Discover the connection between user experience cloaking

Backlinks are absolutely key to boosting your site's position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so …

more ...

Don't bite off more than you can chew

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. Fortunately for us information-hungry types, mobile news sites are now highly optimized for glimmering headlines. In developing advertising campaigns …

more ...

Enthusiastic about javascript

Google's shifts and tweaks on ranking algorithms are happening more often. What you've learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won't give you a remarkable boost unless you also …

more ...

Focus on performance, user experience, and web portals

Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better informed. They follow the same methodology, staying on top of news about select topics to better spot trends. This list of frequently asked questions is a great starting …

more ...

Google and other review sites can identify spammers

As search engine optimization (SEO) for small business has become more important, it's also become more competitive. Key tenets of SEO-website presence, page rankings, link authority, and content creation require more time and resources than ever. Disabling cookies on your browser helps you see which pages you can and cannot …

more ...

Having fun with conversion rates

Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO. Visual images range from …

more ...

How I improved my anchor text in one day

News and Google News, press releases earn This is rarely relevant to users, could change in the future and make URLs more lengthy. With all that said...SEO is still all about content and links. Without amazing content, you'll never get links. And without links, you won't crack the first …

more ...

How to turn googlebot crawlers into success

Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines. META tags are pieces of HTML code which some search engines …

more ...

How we improved our citations in two days

There's no actual "hacking" happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. Be thorough, be complete. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time …

more ...


Its all about plugins

Nobody has unlimited patience these days. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. If you have started up your own online business, you would …

more ...

Latest developments in onsite SEO

Doing so requires promoting the brand name and that brand's primary benefit extensively and consistently using multiple venues. You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. Mobile marketing reaches every type of device …

more ...

Learning about onsite SEO

Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local …

more ...