A nonprofessional who does Web sites on the side and takes three or four times as long as a pro will end up costing you marketing opportunity and sales as well as money. Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short …

Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens …

It is also in your best interest to understand that Google wants to present the best and most useful answers to users. Black hat or unethical search engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results. Although …

Simple amnesia? Digital marketing combines all of the components of e-commerce, internet marketing, and mobile marketing. Global advertising agencies try to create visual Esperanto, the universal language that makes global advertising possible for any good or service. One way of increasing traffic to your website is by creating enough backlinks …

SEO techniques can be defined as 'White Hat' and 'Black Hat'. Reason behind this statement is that Google is consistently making some changes in search engine. If you write about news, current events, or anything where dates make a significant difference in the content, taking out post dates may confuse …

Search engine optimization affects only organic search results, not paid or sponsored results such as Google AdWords. To run PHP, Perl/CGI, or Python on an Apache web server, you must ensure that the appropriate modules are configured within the Apache configuration file, httpd.conf. It evolves too quickly. And …

If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. Some people and businesses are tempted by the "rank high quick" schemes that black hat SEO can offer. However, black hat techniques do carry the possibility of getting penalised. Mobile …

Unfortunately, there is no such thing as a general customer journey to buying a product or a service today. As you can see it's very important to make sure you have the right structures in place to cope with increases in leads and sales. Not only that, but overusing keywords …

Efficient content organization enhances the message without interfering with the content's purpose. It's not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content "for SEO" or "for presentation". If you are only thinking of the SEO …

Although people still refer to PageRank as a major factor in ranking well in search engines, this reference is now simply shorthand for the hundreds of signals that search engines use to compile a list of the most relevant results possible for a query. Content marketing can be used to …

Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. In other words, for Google's website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this …

When approaching other webmasters to link to your site; it's really important to "suggest" suitable text for them to use; i.e link code that will have the most suitable link text for your site. Or you can include your site for a fee on comparison shopping engines like Bizrate …

One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results is unhelpful to users …

Yes, I said six months. The fastest-growing area of social media networking involves posting videos, especially on YouTube. Progressive SEO means technical, analytical and traditional marketing all rolled into one. Most people trust organic search results.

Determining Relevance: Trust your gut when it comes to javascript

Creating an effective image requires understanding of how various consumers and organizations view the firm before seeking to build or enhance an image. A strong backlash by consumers against spam and junk mail continues. SEO and positioning your website to rank top spots in the search engines require some careful …

Make sure that you label all of your images with descriptive alt attributes. The sad truth is that our readers have a very limited attention span online. The introduction of your post is supposed to catch your readers, convincing them to stay longer and read your stuff. Both types of …

A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. These contextual, internal links help users find in-depth information quickly and move people to multiple pages of your site. The content and physical piece of the …

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. You are going to plant some seeds. Talking to online marketing companies, which offer …

It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: As consumers develop a stronger sense of brand parity …

The act of domain transfer automatically renews the domain for an additional year. Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider …

These contextual, internal links help users find in-depth information quickly and move people to multiple pages of your site. The Twitter microblogging service reaches a wide audience. In terms of the Web, you select a template with navigation and customize it with your color selection, logo, text, and photographs. So …

Disabling cookies on your browser helps you see which pages you can and cannot access. Search engine algorithms are based on a system of positive and negative weights or ranking factors as designed by the search engine's engineers or architects. Good SEO consultants are hard to locate and they are …

Even when a migration seems to be on its way, you need to ask yourself: Done in volume, the index of recommendations start to get some juice. Most of the "solid information" and "powerful strategies" on internal linking are little more than sophisticated-sounding prognostication. Still, there's some merit to theorizing …

No proposition development is complete without an honest assessment of what your competitors are up to. If you can find one, I'd be surprised. If your product pages are SEO optimized, your company and products appear higher in the search results. Using a lot of engaging media like helpful graphics …

This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects. Contacts made by telephone work the same way as internet contacts. Ads with concrete images tend to …

Another reason local SEO is going to blow up in 2016 is due to Google's recent decision to remove its location search tool. Of course, the development of SEO as a result of mobile devices can be traced all the way back to the first iPhone. A good resource is …

For the longest time, Google stated that it would view listings on web directories as a good thing. A number of free programs on the web such as http://www.xmlsitemaps.com can help you create an XML sitemap. (There are third-party companies that will do this for you.) Employees …

In particular, mobile applications should be mentioned here. A blog is a form of online journal that allows you to wax eloquent (or tongue-tied) about a subject in your field and solicit comments from responsive readers. Copying and pasting text from one page to another or across multiple web platforms …

Visual images often lead to more favorable attitudes toward the a With that in mind, it is always best to create posts and articles which target different behaviours. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote …

If you operate your website for hobby or profit, SEO can be an important tool in making your website popular. Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times …

Backlinks are absolutely key to boosting your site's position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so …

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. Fortunately for us information-hungry types, mobile news sites are now highly optimized for glimmering headlines. In developing advertising campaigns …

Google's shifts and tweaks on ranking algorithms are happening more often. What you've learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won't give you a remarkable boost unless you also …

Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better informed. They follow the same methodology, staying on top of news about select topics to better spot trends. This list of frequently asked questions is a great starting …

As search engine optimization (SEO) for small business has become more important, it's also become more competitive. Key tenets of SEO-website presence, page rankings, link authority, and content creation require more time and resources than ever. Disabling cookies on your browser helps you see which pages you can and cannot …

Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO. Visual images range from …

News and Google News, press releases earn This is rarely relevant to users, could change in the future and make URLs more lengthy. With all that said...SEO is still all about content and links. Without amazing content, you'll never get links. And without links, you won't crack the first …

Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines. META tags are pieces of HTML code which some search engines …

There's no actual "hacking" happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. Be thorough, be complete. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time …

Spend more time on it than you would a typical piece of content. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their …