Repurpose old sitemaps

Lifestyle marketing includes contacting consumers at places such as farmer's markets, bluegrass festivals, citywide garage sales, flea markets, craft shows, stock car races, and other places where large concentrations of individuals convene. According to released research, Google is providing a direct answer within its browser to around 20% of total …

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Super-easy ways to learn everything about keyword stuffing

What is generally the one thing that may prevent someone from using my service? For instance, a topic about successful SEO could be combined with the Christmas period to make it more relevant in December, and using tools such as Google Trends will also give you some direction too. Here …

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The steps needed for putting keyword research into action

National differences, cultural concerns, language issues, and other challenges must be viewed in light of the target markets an individual company intends to serve. A 301 redirect is a permanent redirect from one URL to another. Whether you're switching domain names, restructuring your URLs (more on that in the next …

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The untapped goldmine of link research

Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google's algorithm. The easiest way to build high quality links are what SEOs call "web 2.0s." That's just a way to say "social sites …

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The worst advice I've heard about bread crumbs

Meta tags are important because different search engines weigh the information in these tags differently. Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around …

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Types of site changes brought on by analysis

So, depending on your budget and your specific technical and business requirements, you could be using managed hosting, comanaged hosting, collocation hosting, internal hosting, shared hosting, or free hosting. You may want to block the indexing of your images and media files. Now we've established what SEO is, as well …

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We've reached a tipping point when it comes to webmaster tools

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. Headings can help Google to grasp the main topics within your post which, if it's a long piece of content, can often be varied. Information technology staff members are involved …

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What can you do about gateway sites right now?

Other than optimized and compressed media, your website structure, code, and navigation also determine your page load speed. Duplicating portions of content is a natural part of the web. Think of yourself as an asset portfolio manager, because that's what you are. In the same way fund managers need to …

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What everyone ought to know about splogs

It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendliness. While most of the links to your site will be gained gradually …

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What is the trustworthiness of the linking domain?

Keep in mind that you don't need to think of Google as your audience. You write for your visitors and not for Google. If these things happen to you, it's unfortunate, but you can report violations with terms of service easily for either paid or organic issues to the engines …

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What's the best way to measure the performance of my SEO?

Google's mission is to organize the world's information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google's approval. On the other hand, they will be missing for search engines. Coming up with great content is important to …

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Write about SERPs

Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. Information may make the purchasing process appear to be simple and convenient, which can entice customers to travel to …

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Write about hits

Researching the top-performing websites for final selection of your keyword phrase is the most important step in keyword selection and it takes a little work. SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to …

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Write about javascript

For the first time since its inception, more than half of the U.S. Search Engine Optimization (SEO) refers to the method used to increase a website's position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Your personal opinion can be interesting and valuable …

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Your key to success: backlinks

How do you prepare your site for link building? While we don't have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. Tracking things like page views, bounce rate, and SEO, as well as …

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Actionable tips on analytics and Twitter

This is because Google is interested in improving the online experience for users. Functionally, growth hacking means exploiting search engine weakness - not human weakness - but philosophically it means identifying advancement and revenue opportunities quickly. The Internet is made up of trillions of pages that are all connected to one another …

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Adopt a customer centric view of static pages

Analyze your backlinks to identify the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink. It's a new era for SEO, an era where you can no longer keyword-stuff your …

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Answered - your burning questions about indexed pages

The unique content is really key here. Many content creators tend to operate on a maximum of 1 keyword mention every 300 words. Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results …

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Apply these secret techniques to assist with metrics

Think of templates as the equivalent of buying business stationery from an office supply store. Special interest and hobby sites vary widely and include sites that focus on a sport, hobby, or other activities. They consider no other choice, regardless of price differences. It typically involves direct marketing through interactive …

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Boost site speed and utilise indexed pages

They've been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get caught in the effort and penalized. Local Keywords - When it comes to local SEO, local keywords are absolutely essential. Studying and analyzing the top competitors …

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Clear and unbiased facts about mobile search

By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want …

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Difficult things about URLs

The marketing department concentrates on customers and the channel members on the route to those customers, such as wholesalers and retail outlets. Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well for very esoteric and supply-side terminology. Trust an SEO expert who will …

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Everything you need to know about indexed pages

If you're new to the SEO game it's easy to be fooled into thinking that once you get the basics down it's easy peasy, especially when you have a few small successes right away - you'll get an inflated sense of ego and think "I got this!". This assesses if your …

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Follow a consistent cadence towards URLs

A newer email tactic involves weather targeting. A well-curated email list can drive revenue masterfully. This document should contain all of your findings, including the business research, competitor analysis, current state assessment, and keyword research. Make a list of the top 10 business directories and build an engaging, content-rich business …

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Great ideas about search queries to share with your colleagues

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Every page of an e-commerce site should provide a different title tag. It should be designed to accentuate the brand name. Putting effort into the offline …

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High credibility of SEO

Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. Those that are not viewable are not spidered and not indexed or not processed. Local SEO is all about promoting your site …

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I don't want to spend this much time on ROI . How About You?

Viral marketing helps a company garner interest when a message is sent along via email or a re-post by consumers. Favorable comments generate additional sales and attract new customers. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and sometimes they can simply be …

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I urge you to think about link building

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher's intent when crafting this description. They make archived content easier …

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It's a win-win strategy with an emphasis on SERPs

There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. Noise consists of anything that distorts or disrupts a message, including marketing communications. You want a user to click your result in Google, and not need to …

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Meaty meta descriptions may affect your web portals tactics

A logo should complement the brand name and not overpower it, the product's packaging, or the product itself. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). A few seconds …

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More focus is put on backlinks

Voice recognition adds another key advantage to mobile devices. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. In the case of marketing …

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