Great ideas about search queries to share with your colleagues

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Every page of an e-commerce site should provide a different title tag. It should be designed to accentuate the brand name. Putting effort into the offline …

more ...

High credibility of SEO

Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. Those that are not viewable are not spidered and not indexed or not processed. Local SEO is all about promoting your site …

more ...

I don't want to spend this much time on ROI . How About You?

Viral marketing helps a company garner interest when a message is sent along via email or a re-post by consumers. Favorable comments generate additional sales and attract new customers. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and sometimes they can simply be …

more ...

I urge you to think about link building

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher's intent when crafting this description. They make archived content easier …

more ...

It's a win-win strategy with an emphasis on SERPs

There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. Noise consists of anything that distorts or disrupts a message, including marketing communications. You want a user to click your result in Google, and not need to …

more ...


Meaty meta descriptions may affect your web portals tactics

A logo should complement the brand name and not overpower it, the product's packaging, or the product itself. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). A few seconds …

more ...

More focus is put on backlinks

Voice recognition adds another key advantage to mobile devices. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. In the case of marketing …

more ...

Myths and misconceptions about page rank

This is especially helpful for 404 (Page Not Found) and 500 (Server Error) error pages. One of my tried and true tinker methods is to explore sites built by intriguing companies. Remarketing ads leads to high conversion rates because visitors to a site have already indicated interest. Narrow down your …

more ...

Personalization counts: how does quality fit into this?

This depends on the one hand, on the naturally limited performance of the crawler in question and on the other hand, the rapid growth of the Internet. Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result …

more ...

Ridiculous rules about user generated content

One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality, spammy links that lead to a website. This is also a clear example of black hat professionals using Google's guidelines to intentionally harm the website they build links to …

more ...

Specialized services for business markets

Publish content that delivers value. Some online companies are still forced to turn away international orders because they do not have processes in place to fill them. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly …

more ...

Start simple, but don't forget 301 redirects

The more I learn about search engine optimization, the more I 've come to rely on effective keyword research. To keep readers coming back for more, year after year, making relevant content that sticks is necessary. You should also focus on building internal links, as it can increase traffic on …

more ...

Tactics around content

You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to …

more ...


The hidden agenda behind SEO

Big search engines also operate on several different search engine verticals. Before you start with mobile optimization, you can use Google's free test for mobile friendliness to check the mobile performance of your website. A social network is a social structure of individuals and/or organizations that are tied together …

more ...

The lazy way to non reciprocal links

Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search-the results that are algorithmically generated rather than paid for-remains largely untapped. Developing global brands might be the ultimate goal; however, the marketing …

more ...

The reason everyone loves indexed pages

Landing on your home page, your prospects may or may not know your company. Focus on what you need to say on your home page that will engage your readers and keep them there. It's not just the content, but also its structure, that helps search engines decide on the …

more ...

The untapped goldmine of organic links

Let users know when they are leaving your site (if it is not obvious by clicking on an external link), as well as when they are browsing your site over HTTPS (SSL). When I refer to "quality," I'm referring to links from sites that: Have an equivalent or higher Google …

more ...


Understanding ROI

A simple seo rule - use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. If consumers visualize a picture in their imaginations, the effect may be greater than actually …

more ...

Using Flash

Another regional search engine powerhouse is Yandex, which owns more than 60% of Russia's search engine market share. Many agency professionals better understand consumers and trends because they work with a number of clients over an array of products. All sites have a home or root page, which is usually …

more ...

We've reached a tipping point when it comes to widgets

A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. When your website has evergreen content that's well-optimized for search engines, it ranks higher in search results. Accordingly, the …

more ...

Why most people will never be great at stickiness

Marketers recognize the value of examining the major social media sites and those who use them. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly …

more ...

You may be better off to start from scratch

Although they are said to have less of an impact than ever before, you still need to ensure that you include keywords and key phrases within your content. And, depending on how, or where you fell on the scale of white hat to black hat, article spinning. You've heard of …

more ...