Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. This approach has expanded to incorporate digital marketing, social media, and alternative methods of communication. Curiosity with a hint of skepticism should be exercised when determining potential areas for growth online …

Once you've had a good think about your niche, make a list of search terms that you think are well suited to your business that you'd like to be found on. It can be a good idea to put yourself in your customers' shoes, particularly if you're hoping to get …

Many an SEO consultant believe affective strategies build stronger brands. Your landing pages play a huge role in your search engine optimisation efforts. The consumers can be those who like a brand, sponsored consumers, or company insiders. If your website can't be found on Google, it basically does not exist …

Lifestyle marketing includes contacting consumers at places such as farmer's markets, bluegrass festivals, citywide garage sales, flea markets, craft shows, stock car races, and other places where large concentrations of individuals convene. According to released research, Google is providing a direct answer within its browser to around 20% of total …

Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. You should also monitor trends to …

What is generally the one thing that may prevent someone from using my service? For instance, a topic about successful SEO could be combined with the Christmas period to make it more relevant in December, and using tools such as Google Trends will also give you some direction too. Here …

This has created a significant difference in how people use search engines and the results they create for those browsing the web. However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal with …

National differences, cultural concerns, language issues, and other challenges must be viewed in light of the target markets an individual company intends to serve. A 301 redirect is a permanent redirect from one URL to another. Whether you're switching domain names, restructuring your URLs (more on that in the next …

Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google's algorithm. The easiest way to build high quality links are what SEOs call "web 2.0s." That's just a way to say "social sites …

Meta tags are important because different search engines weigh the information in these tags differently. Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around …

So, depending on your budget and your specific technical and business requirements, you could be using managed hosting, comanaged hosting, collocation hosting, internal hosting, shared hosting, or free hosting. You may want to block the indexing of your images and media files. Now we've established what SEO is, as well …

Effective marketing teams monitor and respond carefully to these issues. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. China has Renren, Weibo, WeChat, and …

A strong online presence is essential for any business to be competitive. It would probably increase the chances of you making a sale consumer-wise too. If your business has expendable revenue, achieving that #1 spot on a search engine can be money well spent. You shouldn't feel comfortable using robots …

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. Headings can help Google to grasp the main topics within your post which, if it's a long piece of content, can often be varied. Information technology staff members are involved …

Other than optimized and compressed media, your website structure, code, and navigation also determine your page load speed. Duplicating portions of content is a natural part of the web. Think of yourself as an asset portfolio manager, because that's what you are. In the same way fund managers need to …

It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendliness. While most of the links to your site will be gained gradually …

Keep in mind that you don't need to think of Google as your audience. You write for your visitors and not for Google. If these things happen to you, it's unfortunate, but you can report violations with terms of service easily for either paid or organic issues to the engines …

Google's mission is to organize the world's information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google's approval. On the other hand, they will be missing for search engines. Coming up with great content is important to …

Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. Information may make the purchasing process appear to be simple and convenient, which can entice customers to travel to …

Researching the top-performing websites for final selection of your keyword phrase is the most important step in keyword selection and it takes a little work. SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to …

For the first time since its inception, more than half of the U.S. Search Engine Optimization (SEO) refers to the method used to increase a website's position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Your personal opinion can be interesting and valuable …

An unexpected example of outbound communique for helping search is email. Creating content that serves a need is the best way to improve web ranking. A good understanding of SEO will enable you to adapt to new circumstances and market conditions that could affect your business or the nature of …

You hear a lot of hot air about content, why it's important, why brands need to be producing it etc, but not a lot of context about measuring impact. Reason behind this statement is that Google is consistently making some changes in search engine. Generally speaking you don't want orphan …

How do you prepare your site for link building? While we don't have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. Tracking things like page views, bounce rate, and SEO, as well as …

This is because Google is interested in improving the online experience for users. Functionally, growth hacking means exploiting search engine weakness - not human weakness - but philosophically it means identifying advancement and revenue opportunities quickly. The Internet is made up of trillions of pages that are all connected to one another …

Analyze your backlinks to identify the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink. It's a new era for SEO, an era where you can no longer keyword-stuff your …

The unique content is really key here. Many content creators tend to operate on a maximum of 1 keyword mention every 300 words. Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results …

Think of templates as the equivalent of buying business stationery from an office supply store. Special interest and hobby sites vary widely and include sites that focus on a sport, hobby, or other activities. They consider no other choice, regardless of price differences. It typically involves direct marketing through interactive …

They've been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get caught in the effort and penalized. Local Keywords - When it comes to local SEO, local keywords are absolutely essential. Studying and analyzing the top competitors …

This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. The trends will start to appear! This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web …

By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want …

Link liberally to other parts of your site within the text. Remember that they aren't they to distract from content but are designed, instead, to add to it. In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your …

The marketing department concentrates on customers and the channel members on the route to those customers, such as wholesalers and retail outlets. Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well for very esoteric and supply-side terminology. Trust an SEO expert who will …

If you're new to the SEO game it's easy to be fooled into thinking that once you get the basics down it's easy peasy, especially when you have a few small successes right away - you'll get an inflated sense of ego and think "I got this!". This assesses if your …

A newer email tactic involves weather targeting. A well-curated email list can drive revenue masterfully. This document should contain all of your findings, including the business research, competitor analysis, current state assessment, and keyword research. Make a list of the top 10 business directories and build an engaging, content-rich business …

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Every page of an e-commerce site should provide a different title tag. It should be designed to accentuate the brand name. Putting effort into the offline …

Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. Those that are not viewable are not spidered and not indexed or not processed. Local SEO is all about promoting your site …

Viral marketing helps a company garner interest when a message is sent along via email or a re-post by consumers. Favorable comments generate additional sales and attract new customers. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and sometimes they can simply be …

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher's intent when crafting this description. They make archived content easier …

There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. Noise consists of anything that distorts or disrupts a message, including marketing communications. You want a user to click your result in Google, and not need to …