Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. Fortunately for us information-hungry types, mobile news sites are now highly optimized for glimmering headlines. In developing advertising campaigns …

Google's shifts and tweaks on ranking algorithms are happening more often. What you've learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won't give you a remarkable boost unless you also …

Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better informed. They follow the same methodology, staying on top of news about select topics to better spot trends. This list of frequently asked questions is a great starting …

As search engine optimization (SEO) for small business has become more important, it's also become more competitive. Key tenets of SEO-website presence, page rankings, link authority, and content creation require more time and resources than ever. Disabling cookies on your browser helps you see which pages you can and cannot …

Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO. Visual images range from …

News and Google News, press releases earn This is rarely relevant to users, could change in the future and make URLs more lengthy. With all that said...SEO is still all about content and links. Without amazing content, you'll never get links. And without links, you won't crack the first …

Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines. META tags are pieces of HTML code which some search engines …

There's no actual "hacking" happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. Be thorough, be complete. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time …

Spend more time on it than you would a typical piece of content. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their …

Nobody has unlimited patience these days. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. If you have started up your own online business, you would …

Doing so requires promoting the brand name and that brand's primary benefit extensively and consistently using multiple venues. You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. Mobile marketing reaches every type of device …

Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local …

Keyword research can turn into a useful ally, especially if you bear in mind that you don't always need to target the most obvious keywords. Advertising offers an excellent venue to increase brand awareness. Understanding the differences between paid and organic search and implementing each correctly is critical to the …

The title tag must accurately describe the content of the page in terminology that a consumer might use during a web search. Search engines like aged domains, and give them more authority over newer sites. While producing incredible content may get you some links, the truth is, you are going …

The size of the account affects the selection of an in-house team versus an To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways …

Social media offers pathways to engage in two-way communications with consumers, at a point of purchase in a retail store, in their homes, or at their places of business. The open source community has a lot to offer when it comes to CMSs. These are both great signals to search …

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Companies and individuals often use chat rooms and …

Increased ownership of smartphones with built-in GPS devices allows marketers to expand geo-targeting programs. You can find terms by entering the URL of a competitor site into the landing page box. Social media is defined as any digital tool or venue that allows individuals to socialize on the web. If …

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. This approach has expanded to incorporate digital marketing, social media, and alternative methods of communication. Curiosity with a hint of skepticism should be exercised when determining potential areas for growth online …

Once you've had a good think about your niche, make a list of search terms that you think are well suited to your business that you'd like to be found on. It can be a good idea to put yourself in your customers' shoes, particularly if you're hoping to get …

Many an SEO consultant believe affective strategies build stronger brands. Your landing pages play a huge role in your search engine optimisation efforts. The consumers can be those who like a brand, sponsored consumers, or company insiders. If your website can't be found on Google, it basically does not exist …

Lifestyle marketing includes contacting consumers at places such as farmer's markets, bluegrass festivals, citywide garage sales, flea markets, craft shows, stock car races, and other places where large concentrations of individuals convene. According to released research, Google is providing a direct answer within its browser to around 20% of total …

Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. You should also monitor trends to …

What is generally the one thing that may prevent someone from using my service? For instance, a topic about successful SEO could be combined with the Christmas period to make it more relevant in December, and using tools such as Google Trends will also give you some direction too. Here …

This has created a significant difference in how people use search engines and the results they create for those browsing the web. However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal with …

National differences, cultural concerns, language issues, and other challenges must be viewed in light of the target markets an individual company intends to serve. A 301 redirect is a permanent redirect from one URL to another. Whether you're switching domain names, restructuring your URLs (more on that in the next …

Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google's algorithm. The easiest way to build high quality links are what SEOs call "web 2.0s." That's just a way to say "social sites …

Meta tags are important because different search engines weigh the information in these tags differently. Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around …

So, depending on your budget and your specific technical and business requirements, you could be using managed hosting, comanaged hosting, collocation hosting, internal hosting, shared hosting, or free hosting. You may want to block the indexing of your images and media files. Now we've established what SEO is, as well …

Effective marketing teams monitor and respond carefully to these issues. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. China has Renren, Weibo, WeChat, and …

A strong online presence is essential for any business to be competitive. It would probably increase the chances of you making a sale consumer-wise too. If your business has expendable revenue, achieving that #1 spot on a search engine can be money well spent. You shouldn't feel comfortable using robots …

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. Headings can help Google to grasp the main topics within your post which, if it's a long piece of content, can often be varied. Information technology staff members are involved …

Other than optimized and compressed media, your website structure, code, and navigation also determine your page load speed. Duplicating portions of content is a natural part of the web. Think of yourself as an asset portfolio manager, because that's what you are. In the same way fund managers need to …

It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendliness. While most of the links to your site will be gained gradually …

Keep in mind that you don't need to think of Google as your audience. You write for your visitors and not for Google. If these things happen to you, it's unfortunate, but you can report violations with terms of service easily for either paid or organic issues to the engines …

Google's mission is to organize the world's information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google's approval. On the other hand, they will be missing for search engines. Coming up with great content is important to …

Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. Information may make the purchasing process appear to be simple and convenient, which can entice customers to travel to …

Researching the top-performing websites for final selection of your keyword phrase is the most important step in keyword selection and it takes a little work. SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to …

For the first time since its inception, more than half of the U.S. Search Engine Optimization (SEO) refers to the method used to increase a website's position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Your personal opinion can be interesting and valuable …

An unexpected example of outbound communique for helping search is email. Creating content that serves a need is the best way to improve web ranking. A good understanding of SEO will enable you to adapt to new circumstances and market conditions that could affect your business or the nature of …