Pay particular attention to blogs when performing an audit

If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. Brands and individuals engage in conversations and interact in several ways. Efficient use of content is necessary to create a positive experience for the …

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Link Outreach

Search engine indexing is closely tied to the associated search engine algorithms. While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. When I say "oomph" I mean …

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Warning: These mistakes could destroy your widgets

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Start focusing on your visitors, on the people that want to buy your product or services. Every piece of content should have the user in …

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Things that make you love and hate user generated content

Perhaps the most commonly known aspect of SEO, the feature which attracts business to seek out the services of an SEO Agency, is the service's ability to increase a website's positioning in SERPs (Search Engine Results Pages). Copy written for search engines does this through the search engine's correlation of …

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Why most people will never be great at plugins

If you're writing on behalf of your business, then you're going to need to make the most of a dedicated team to ensure that you achieve the best results. Be mindful of web-safe colors. So, I think each person in SEO has to work hard to develop good, credible sources …

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Focus on performance, user experience, and CTR

This isn't necessary, especially if you are including the robots tag. It's something that is thought about after something has been developed. They then launched Google+, which started as another copy of Facebook. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content …

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Landing pages are unnecessary for organic SEO campaigns

It's all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you've identified and fixed the SEO elements causing your problems, whether they are issues described in this post or …

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You can optimize keywords with your content

When you notice what isn't good on your website, start improving (technical and textual). Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. Internal optimization refers to on-page and on-site activities. A sitemap is a single page on your website that provides access …

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Have an active Google My Business account

It does not work well for things like software companies, individual stores, or restaurants. Social media allows dissatisfied customers to instantly vent about bad experiencesto enormous audiences, where little forgiveness of mistakes takes place. Blogs are online musings that cover a wide range of topics. The idea is to make …

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What everyone ought to know about LSI

This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects. Contacts made by telephone work the same way as internet contacts. Ads with concrete images tend to …

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Why widgets matter

In particular, mobile applications should be mentioned here. A blog is a form of online journal that allows you to wax eloquent (or tongue-tied) about a subject in your field and solicit comments from responsive readers. Copying and pasting text from one page to another or across multiple web platforms …

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Create fresh content

If you operate your website for hobby or profit, SEO can be an important tool in making your website popular. Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times …

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Focus on performance, user experience, and web portals

Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better informed. They follow the same methodology, staying on top of news about select topics to better spot trends. This list of frequently asked questions is a great starting …

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How to turn googlebot crawlers into success

Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines. META tags are pieces of HTML code which some search engines …

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More importance is given to search queries

Social media offers pathways to engage in two-way communications with consumers, at a point of purchase in a retail store, in their homes, or at their places of business. The open source community has a lot to offer when it comes to CMSs. These are both great signals to search …

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Reasons why you cannot fully understand reporting

Many an SEO consultant believe affective strategies build stronger brands. Your landing pages play a huge role in your search engine optimisation efforts. The consumers can be those who like a brand, sponsored consumers, or company insiders. If your website can't be found on Google, it basically does not exist …

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Follow a consistent cadence towards URLs

A newer email tactic involves weather targeting. A well-curated email list can drive revenue masterfully. This document should contain all of your findings, including the business research, competitor analysis, current state assessment, and keyword research. Make a list of the top 10 business directories and build an engaging, content-rich business …

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The reason everyone loves indexed pages

Landing on your home page, your prospects may or may not know your company. Focus on what you need to say on your home page that will engage your readers and keep them there. It's not just the content, but also its structure, that helps search engines decide on the …

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