Your business is unique in every single way

Although not all errors are created equal, resolving them improves Google's ability to index your site and can positively affect search rankings. Getting free hits from organic results can minimize or eliminate the need to use PPC campaigns. As we mentioned earlier, everything else is about strategy, techniques, tactics and …

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Small but important things to observe about citations

This was followed by another adjustment of this update ("Top Heavy 2") in October 2012. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. Retailers often seek to limit marketing communications programs to the specific areas where primary customers …

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Apply these secret techniques to assist with bounce rates

If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. When you use keyword research and optimize evergreen content pages for SEO, you can improve your website's search rankings. This boosts your online authority and drives more and more …

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Find out more about citations

If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on …

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General Considerations

Each search engine may have a slightly different interface. In the emerging days of the Web, directories were built to help users navigate to various websites. So when you hear the term "link building," forget those old school black hat tactics. The game has changed. When done right, link building …

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Natural language processing using organic links

Having unrelated content in this location can introduce noise that might affect search engine indexing. Even the New York Times notes the growing use of you, yours, my, and ours as Madison Avenue follows the trend toward customization and personalization. Your personal opinion can be interesting and valuable, especially if …

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Reverse Advertising: Avoiding the Advertising Death Spiral

Use only lowercase letters in URLs. "Value" has become a buzz word in marketing. Do follow passes link juice (passes SEO benefits to the website that's linked) and no-follow won't. This is one of the many reasons why trust between your businesses is so important.

Simple Tips for using comment …

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Short Story: The truth about html

Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. A clear understanding of searcher's intent will help the webmaster to create the content accordingly and users will get appropriate answers for their …

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Who else wants to be successful with SEM

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google's understanding of natural language queries. Adding your keyword phrase in this fashion is …

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Update your page impressions on a regular basis

The most effective influencers are individuals who lead conversations and shape opinions. Since companies started hiring SEO experts back in the 90's, SEO has changed. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish …

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Education is the best legacy when it comes to CTR

Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Employees should not be writing reviews, ever. SEO is about …

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This year will be the year of canonical URLs

It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: As consumers develop a stronger sense of brand parity …

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Why tell someone when you can easily prove it to them?

For the longest time, Google stated that it would view listings on web directories as a good thing. A number of free programs on the web such as http://www.xmlsitemaps.com can help you create an XML sitemap. (There are third-party companies that will do this for you.) Employees …

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Google and other review sites can identify spammers

As search engine optimization (SEO) for small business has become more important, it's also become more competitive. Key tenets of SEO-website presence, page rankings, link authority, and content creation require more time and resources than ever. Disabling cookies on your browser helps you see which pages you can and cannot …

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How I improved my anchor text in one day

News and Google News, press releases earn This is rarely relevant to users, could change in the future and make URLs more lengthy. With all that said...SEO is still all about content and links. Without amazing content, you'll never get links. And without links, you won't crack the first …

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Write about SERPs

Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. Information may make the purchasing process appear to be simple and convenient, which can entice customers to travel to …

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Difficult things about URLs

The marketing department concentrates on customers and the channel members on the route to those customers, such as wholesalers and retail outlets. Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well for very esoteric and supply-side terminology. Trust an SEO expert who will …

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More focus is put on backlinks

Voice recognition adds another key advantage to mobile devices. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. In the case of marketing …

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Myths and misconceptions about page rank

This is especially helpful for 404 (Page Not Found) and 500 (Server Error) error pages. One of my tried and true tinker methods is to explore sites built by intriguing companies. Remarketing ads leads to high conversion rates because visitors to a site have already indicated interest. Narrow down your …

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The hidden agenda behind SEO

Big search engines also operate on several different search engine verticals. Before you start with mobile optimization, you can use Google's free test for mobile friendliness to check the mobile performance of your website. A social network is a social structure of individuals and/or organizations that are tied together …

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