The truth about meta tags

As you'll need a little bit of everything if you want to succeed, I encourage you to look at options that guarantee you the best overall range of coverage. Keywords are "stuffed," wherever possible: Meta title: In keyword stuffing, the keyword is sometimes repeated several times in the page title …

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Based on recency theory, is SEO still relevant?

Further, related pages and content should link together to provide a seamless, rich user experience. Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will …

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Backlinks that go deeper

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Follow our golden rule first though - keep it simple. Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate …

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Remember that URLs make the web go round

Thin content is the idea that there's not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or …

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My thoughts on domain authority

Defined in its most simple form, on-page optimization is what you do on your website to help or hurt your search engine result placements (SERPs). There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and setting up your …

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Self-publishing Parasite SEO based purely on bread crumbs

When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user's search query based on relevance as deciphered by Google's search algorithm. Also known as natural search results, ranking well in organic results for relevant and …

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Numerous ideas for bread crumbs

The ideal situation for many businesses is the hope that one of their Tweets will go viral, but you can't afford to sit around and just hope that all others will. Ranking high on search engines relies on a variety of different factors, including the quality of the content you …

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Optimize Your Site Page Around One Keyword or Topic

Remember, before anything else, you need to ensure that your blog is an accurate and informative piece of writing. Subheadings (header tags - h2, h3, etc.) make your articles 'skimmable' and guide readers through the text. They also describe your content to search engines. Google uses a complex algorithm, so no …

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Maybe link building will be a thing of the past

You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you'll also notice that the points we will talk about below, have been there from the start and still play …

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Turn your walled garden sites into a high performing machine

Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation is introduced in to find associated keywords and plug them into content …

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Don't let the SEO consultant talk you into it

A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. Basically, if search engines don't understand your pages, those pages will fall out of the index and drop all of their traffic. The search engines have an enormous task …

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Take a customer focused approach to backlinks

How do you find people who value SEO enough to pay your prices? If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). When you link to a …

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When your use of web portals becomes obsessive

When diagnosing issues with a website, often times it comes back to issues with crawling and indexing. The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. The tactics used in 2004 are all outdated now as the …

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More importance is given to user generated content

If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. Some people and businesses are tempted by the "rank high quick" schemes that black hat SEO can offer. However, black hat techniques do carry the possibility of getting penalised. Mobile …

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The web crawlers mystery revealed

A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. These contextual, internal links help users find in-depth information quickly and move people to multiple pages of your site. The content and physical piece of the …

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Think about mobile search from the start

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. You are going to plant some seeds. Talking to online marketing companies, which offer …

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Update your Google algorithms on a regular basis

The act of domain transfer automatically renews the domain for an additional year. Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider …

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Update your hits on a regular basis

These contextual, internal links help users find in-depth information quickly and move people to multiple pages of your site. The Twitter microblogging service reaches a wide audience. In terms of the Web, you select a template with navigation and customize it with your color selection, logo, text, and photographs. So …

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What Is Semantic Search?

Even when a migration seems to be on its way, you need to ask yourself: Done in volume, the index of recommendations start to get some juice. Most of the "solid information" and "powerful strategies" on internal linking are little more than sophisticated-sounding prognostication. Still, there's some merit to theorizing …

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Don't bite off more than you can chew

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. Fortunately for us information-hungry types, mobile news sites are now highly optimized for glimmering headlines. In developing advertising campaigns …

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Types of site changes brought on by analysis

So, depending on your budget and your specific technical and business requirements, you could be using managed hosting, comanaged hosting, collocation hosting, internal hosting, shared hosting, or free hosting. You may want to block the indexing of your images and media files. Now we've established what SEO is, as well …

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Boost site speed and utilise indexed pages

They've been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get caught in the effort and penalized. Local Keywords - When it comes to local SEO, local keywords are absolutely essential. Studying and analyzing the top competitors …

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Great ideas about search queries to share with your colleagues

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Every page of an e-commerce site should provide a different title tag. It should be designed to accentuate the brand name. Putting effort into the offline …

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Understanding ROI

A simple seo rule - use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. If consumers visualize a picture in their imaginations, the effect may be greater than actually …

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