Verify with all of the stakeholders the desired outcome and goals from the migration, its scope, as well as resources and timings to be able to plan ahead and coordinate with all of the involved areas and teams. A website's quality, design, content, and usability are huge factors. The performance …

Further, related pages and content should link together to provide a seamless, rich user experience. Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will …

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Follow our golden rule first though - keep it simple. Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate …

Thin content is the idea that there's not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or …

Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. If you add all the data together, it's hard to ignore social's impact on traffic. You don't have to interrupt their favorite TV show, you don't have to take up space on …

Defined in its most simple form, on-page optimization is what you do on your website to help or hurt your search engine result placements (SERPs). There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and setting up your …

When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user's search query based on relevance as deciphered by Google's search algorithm. Also known as natural search results, ranking well in organic results for relevant and …

The ideal situation for many businesses is the hope that one of their Tweets will go viral, but you can't afford to sit around and just hope that all others will. Ranking high on search engines relies on a variety of different factors, including the quality of the content you …

Remember, before anything else, you need to ensure that your blog is an accurate and informative piece of writing. Subheadings (header tags - h2, h3, etc.) make your articles 'skimmable' and guide readers through the text. They also describe your content to search engines. Google uses a complex algorithm, so no …

Just ask MySpace. Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. A current situational analysis …

You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you'll also notice that the points we will talk about below, have been there from the start and still play …

Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation is introduced in to find associated keywords and plug them into content …

A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. Basically, if search engines don't understand your pages, those pages will fall out of the index and drop all of their traffic. The search engines have an enormous task …

How do you find people who value SEO enough to pay your prices? If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). When you link to a …

When diagnosing issues with a website, often times it comes back to issues with crawling and indexing. The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. The tactics used in 2004 are all outdated now as the …

If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. Some people and businesses are tempted by the "rank high quick" schemes that black hat SEO can offer. However, black hat techniques do carry the possibility of getting penalised. Mobile …

A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. These contextual, internal links help users find in-depth information quickly and move people to multiple pages of your site. The content and physical piece of the …

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. You are going to plant some seeds. Talking to online marketing companies, which offer …

The act of domain transfer automatically renews the domain for an additional year. Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider …

These contextual, internal links help users find in-depth information quickly and move people to multiple pages of your site. The Twitter microblogging service reaches a wide audience. In terms of the Web, you select a template with navigation and customize it with your color selection, logo, text, and photographs. So …

Even when a migration seems to be on its way, you need to ask yourself: Done in volume, the index of recommendations start to get some juice. Most of the "solid information" and "powerful strategies" on internal linking are little more than sophisticated-sounding prognostication. Still, there's some merit to theorizing …

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. Fortunately for us information-hungry types, mobile news sites are now highly optimized for glimmering headlines. In developing advertising campaigns …

So, depending on your budget and your specific technical and business requirements, you could be using managed hosting, comanaged hosting, collocation hosting, internal hosting, shared hosting, or free hosting. You may want to block the indexing of your images and media files. Now we've established what SEO is, as well …

They've been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get caught in the effort and penalized. Local Keywords - When it comes to local SEO, local keywords are absolutely essential. Studying and analyzing the top competitors …

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Every page of an e-commerce site should provide a different title tag. It should be designed to accentuate the brand name. Putting effort into the offline …

A simple seo rule - use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. If consumers visualize a picture in their imaginations, the effect may be greater than actually …