This is important because it prevents link building from becoming the sole focus of any of your clients. You might notice that keywords with a high amount of clicks and impressions also cost a lot more. Have you tried listing your organisation in a Free UK Business Directory - (I've heard …

Think about the questions your visitors have that drove them to your site in the first place. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). A helpful …

When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. Anyone with a site that provides useful content and has the right network can now drive organic traffic. Capturing a viewer's …

Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page's content quality and subsequently, ranking position. Many companies monitor social media. Google uses over 200 ranking factors, and some of the most powerful ranking factors involve …

Good SEO also tends to simultaneously improve a website's usability. The best way that you are going to make your website rank in search engine results pages is to create content which your users find engaging. Brochures and print ads can also be prepared; thereby placing them into the hands …

Whether across different media or modifications of ads within the same media, consistency constitutes the key to effectiveness. Firms that get in on the ground floor are likely to enjoy a major marketing advantage. You don't merely want people to see your website. You want them to visit it, spend …

Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I'm not asking you to pad or copy and paste just to meet up with the ideal words count. You know how sometimes people hide content on the mobile version of their …

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. While SEOs aren't generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based …

My philosophy is to ask the customer two questions: are you active on Yelp (or review site in question)? If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google's products, which …

Positioning perceptions include variables such as the quality of products, the price, methods of distribution, packaging, image, and other factors. Say you want to create a page for a particular product and want it to stay on page 1 for the long term - how are you going to achieve this …

With the rise of the mobile device, more and more individuals are searching on the go. 'Content is the King', it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In …

Stop marketing to audiences and instead market to customers at scale. Typical information for consumers includes a retailer's store hours, business location, or sometimes more detailed product specifications. SEO's journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the …

Even when a migration seems to be on its way, you need to ask yourself: Here's the thing - people tend to mistake content marketing with publishing a few blog posts on their website. A web page can be given an immediate freshness score based on its publication date, which decays …

Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. Make sure you're not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. How bad …

Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The "bots" that determine your site's search engine ranking …

The inept set contains the brands that are part of a person's memory that are not considered because they elicit negative feelings. Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don't have the patience to wait too long for anything. A faster …

Why not try replacing it with another one that could work better. Along with content, backlinks are the primary way that search engines determine a website's popularity. For instance, someone watching TV and texting a friend atthe same time is grazing. You need to create a real sense of personality …

You can no more afford to spread your word-of-Web time and efforts too thin than you can afford to spread your advertising dollars. While Google considers deliberate link building unnatural and spammy (thus prone to penalties), Google still pays special attention to links. There is also no doubt in our …

Not all back-order agents provide the same service levels. When it comes to improving the page rank of a webpage, none other than backlink comes to the rescue. Backlinks are so much effective, that implementing quality backlinks instantly works in improving search engine ranking for your web page. Meta Tags …

Unfortunately, there is no such thing as a general customer journey to buying a product or a service today. As you can see it's very important to make sure you have the right structures in place to cope with increases in leads and sales. Not only that, but overusing keywords …

When approaching other webmasters to link to your site; it's really important to "suggest" suitable text for them to use; i.e link code that will have the most suitable link text for your site. Or you can include your site for a fee on comparison shopping engines like Bizrate …

Lifestyle marketing includes contacting consumers at places such as farmer's markets, bluegrass festivals, citywide garage sales, flea markets, craft shows, stock car races, and other places where large concentrations of individuals convene. According to released research, Google is providing a direct answer within its browser to around 20% of total …

Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. You should also monitor trends to …

Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google's algorithm. The easiest way to build high quality links are what SEOs call "web 2.0s." That's just a way to say "social sites …

A strong online presence is essential for any business to be competitive. It would probably increase the chances of you making a sale consumer-wise too. If your business has expendable revenue, achieving that #1 spot on a search engine can be money well spent. You shouldn't feel comfortable using robots …

Think of templates as the equivalent of buying business stationery from an office supply store. Special interest and hobby sites vary widely and include sites that focus on a sport, hobby, or other activities. They consider no other choice, regardless of price differences. It typically involves direct marketing through interactive …

Let users know when they are leaving your site (if it is not obvious by clicking on an external link), as well as when they are browsing your site over HTTPS (SSL). When I refer to "quality," I'm referring to links from sites that: Have an equivalent or higher Google …

Marketers recognize the value of examining the major social media sites and those who use them. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly …