Don't forget about splogs

Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The "bots" that determine your site's search engine ranking …

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Take a customer focused approach to backlinks

How do you find people who value SEO enough to pay your prices? If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). When you link to a …

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Understanding Search Engine Spam

Making improvements is imperative to customer satisfaction. Have you thought about the exact ways people might be searching for your goods? Have you ensured that search engines can properly read your website? Of all the channels we'll be discussing, SEO is the one that there is the most misinformation about …

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Unheard ways to achieve success with citations

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn't happen, go back and spring in some variations into the content so …

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Update your page impressions on a regular basis

The most effective influencers are individuals who lead conversations and shape opinions. Since companies started hiring SEO experts back in the 90's, SEO has changed. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish …

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Ways to tell you're suffering from an obsession with web crawlers

Off-page SEO is the process of optimizing a brand's offline and online footprints using relationships, content, and links that construct the best experience for Google bots. For example, if you searched who is the best eCommerce provider in London?? Thinking in terms of the user, a category with only 1-3 …

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When your use of web portals becomes obsessive

When diagnosing issues with a website, often times it comes back to issues with crawling and indexing. The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. The tactics used in 2004 are all outdated now as the …

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Why has scraping been so popular?

There is no specific length of time for how long evergreen content remains relevant. Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking on results) or after visiting a few pages and then returning to the search …

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Write a keyword-rich introduction about link research

Why not try replacing it with another one that could work better. Along with content, backlinks are the primary way that search engines determine a website's popularity. For instance, someone watching TV and texting a friend atthe same time is grazing. You need to create a real sense of personality …

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Write a keyword-rich introduction about offsite SEO

Without an XML sitemap, Google spiders have to crawl (read) pages individually, something they don't like. In a nutshell, the above-mentioned algorithms factor in how many other websites link to your website, including pages shared through social posts, pages mentioned in blogs, pages referenced in online news articles and digital …

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Actionable tips on SERPs and Instagram

Not all back-order agents provide the same service levels. When it comes to improving the page rank of a webpage, none other than backlink comes to the rescue. Backlinks are so much effective, that implementing quality backlinks instantly works in improving search engine ranking for your web page. Meta Tags …

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Get rid of meta tags for good

Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as …

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Is this the end of nofollow links as we know it?

The field of search engine optimization was once focused on one major goal: harvesting intent from search. Search strategy is an iterative process. One of the most powerful aspects of search as an acquisition channel is that you are provided with near real-time feedback about what's working and what's not …

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Its all about page impressions

Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens …

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Never underestimate the influence of Google algorithms

Unfortunately, there is no such thing as a general customer journey to buying a product or a service today. As you can see it's very important to make sure you have the right structures in place to cope with increases in leads and sales. Not only that, but overusing keywords …

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Specific is the new epic content

When approaching other webmasters to link to your site; it's really important to "suggest" suitable text for them to use; i.e link code that will have the most suitable link text for your site. Or you can include your site for a fee on comparison shopping engines like Bizrate …

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The death of reporting

Creating an effective image requires understanding of how various consumers and organizations view the firm before seeking to build or enhance an image. A strong backlash by consumers against spam and junk mail continues. SEO and positioning your website to rank top spots in the search engines require some careful …

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Update your hits on a regular basis

These contextual, internal links help users find in-depth information quickly and move people to multiple pages of your site. The Twitter microblogging service reaches a wide audience. In terms of the Web, you select a template with navigation and customize it with your color selection, logo, text, and photographs. So …

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What can Instagram teach you about LSI

No proposition development is complete without an honest assessment of what your competitors are up to. If you can find one, I'd be surprised. If your product pages are SEO optimized, your company and products appear higher in the search results. Using a lot of engaging media like helpful graphics …

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What everyone ought to know about LSI

This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects. Contacts made by telephone work the same way as internet contacts. Ads with concrete images tend to …

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Why tell someone when you can easily prove it to them?

For the longest time, Google stated that it would view listings on web directories as a good thing. A number of free programs on the web such as http://www.xmlsitemaps.com can help you create an XML sitemap. (There are third-party companies that will do this for you.) Employees …

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One element of your strategy should look at site submissions

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Companies and individuals often use chat rooms and …

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Reasons why you cannot fully understand reporting

Many an SEO consultant believe affective strategies build stronger brands. Your landing pages play a huge role in your search engine optimisation efforts. The consumers can be those who like a brand, sponsored consumers, or company insiders. If your website can't be found on Google, it basically does not exist …

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Repurpose old sitemaps

Lifestyle marketing includes contacting consumers at places such as farmer's markets, bluegrass festivals, citywide garage sales, flea markets, craft shows, stock car races, and other places where large concentrations of individuals convene. According to released research, Google is providing a direct answer within its browser to around 20% of total …

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The untapped goldmine of link research

Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google's algorithm. The easiest way to build high quality links are what SEOs call "web 2.0s." That's just a way to say "social sites …

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What is the trustworthiness of the linking domain?

Keep in mind that you don't need to think of Google as your audience. You write for your visitors and not for Google. If these things happen to you, it's unfortunate, but you can report violations with terms of service easily for either paid or organic issues to the engines …

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What's the best way to measure the performance of my SEO?

Google's mission is to organize the world's information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google's approval. On the other hand, they will be missing for search engines. Coming up with great content is important to …

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Write about SERPs

Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. Information may make the purchasing process appear to be simple and convenient, which can entice customers to travel to …

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Adopt a customer centric view of static pages

Analyze your backlinks to identify the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink. It's a new era for SEO, an era where you can no longer keyword-stuff your …

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Answered - your burning questions about indexed pages

The unique content is really key here. Many content creators tend to operate on a maximum of 1 keyword mention every 300 words. Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results …

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Boost site speed and utilise indexed pages

They've been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get caught in the effort and penalized. Local Keywords - When it comes to local SEO, local keywords are absolutely essential. Studying and analyzing the top competitors …

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