Reverse Advertising: Avoiding the Advertising Death Spiral

Use only lowercase letters in URLs. "Value" has become a buzz word in marketing. Do follow passes link juice (passes SEO benefits to the website that's linked) and no-follow won't. This is one of the many reasons why trust between your businesses is so important.

Simple Tips for using comment …

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Short Story: The truth about html

Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. A clear understanding of searcher's intent will help the webmaster to create the content accordingly and users will get appropriate answers for their …

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Things to avoid when dealing with SEO campaigns

Internal linking refers to the linking structure your site uses to reach secondary pages on your website. If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross …

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Turn your walled garden sites into a high performing machine

Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation is introduced in to find associated keywords and plug them into content …

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Using duplication strategies like the pros

However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. The reason for this is because SEO is an inbound marketing strategy; The more you focus on Google and doing the right thing for website visitors, the more you'll win at SEO …

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Why most people will never be great at plugins

If you're writing on behalf of your business, then you're going to need to make the most of a dedicated team to ensure that you achieve the best results. Be mindful of web-safe colors. So, I think each person in SEO has to work hard to develop good, credible sources …

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Focus on performance, user experience, and CTR

This isn't necessary, especially if you are including the robots tag. It's something that is thought about after something has been developed. They then launched Google+, which started as another copy of Facebook. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content …

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I bet you didn't know this about 301 redirects

The search engine optimization (SEO) world has undergone some big changes in the last few years-the biggest being coming in the form of Google's heightened push towards strong user experiences. Keyword-rich domain names are an important ranking factor, especially for small sites that are just starting out. Focus your time …

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Make a good use of analysis

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. TLDs can be further classified as either sponsored TLDs or TLDs that do not have a sponsor(s). Websites can benefit from mixing evergreen content …

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Make sure you know exactly what you're doing with blogs

The real goal of SEO is to create authority; and the faster you accomplish domain or page level authority for any website, the faster keyword conquests are realized and achieved. Social media can drive new traffic through an improve search ranking, and help marketers collect customer intelligence through social listening …

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Take the stress out of long tail search

If you are still struggling, at some point you might want to use a domain name broker to get you a domain that you like. As we embrace new technologies, we must also learn how to optimize for them. Every search engine has software, known as Crawler or Spider (in …

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The mysterious world of authority sites

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating …

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Use Strong, Active Wording

As more dollars shift to online advertising, concerns have arisen about the impact of the ads. Many local businesses want to improve their results in Google, but aren't sure where to start. In developing advertising campaigns, there may be unrealistic assumptions concerning the relationship of advertising budgets to effectiveness. There …

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Warning: These mistakes could destroy your blogs

cross-selling possibilities. Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis …

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Adopt a customer centric view of link research

By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as traffic to your content. Consistent logos, taglines, headlines, and campaigns aid in this process. When domain names within the gTLD namespace reach their domain expiry date …

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Double Your Profit With These Tips on plugins

The Internet is all about trends - what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn't a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you'll make for your website, you'll …

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Education is the best legacy when it comes to CTR

Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Employees should not be writing reviews, ever. SEO is about …

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Have an active Google My Business account

It does not work well for things like software companies, individual stores, or restaurants. Social media allows dissatisfied customers to instantly vent about bad experiencesto enormous audiences, where little forgiveness of mistakes takes place. Blogs are online musings that cover a wide range of topics. The idea is to make …

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Hidden facts about organic links

SEO is a time consuming effort which most people running an online business do not have. It is too hard to read and might complicate printing. Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. People won't link to your content …

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Maybe inbound links will be a thing of the past

SEO techniques can be defined as 'White Hat' and 'Black Hat'. Reason behind this statement is that Google is consistently making some changes in search engine. If you write about news, current events, or anything where dates make a significant difference in the content, taking out post dates may confuse …

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More importance is given to CTR

Search engine optimization affects only organic search results, not paid or sponsored results such as Google AdWords. To run PHP, Perl/CGI, or Python on an Apache web server, you must ensure that the appropriate modules are configured within the Apache configuration file, httpd.conf. It evolves too quickly. And …

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The hidden agenda of backlinks

Make sure that you label all of your images with descriptive alt attributes. The sad truth is that our readers have a very limited attention span online. The introduction of your post is supposed to catch your readers, convincing them to stay longer and read your stuff. Both types of …

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This year will be the year of canonical URLs

It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: As consumers develop a stronger sense of brand parity …

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Why widgets matter

In particular, mobile applications should be mentioned here. A blog is a form of online journal that allows you to wax eloquent (or tongue-tied) about a subject in your field and solicit comments from responsive readers. Copying and pasting text from one page to another or across multiple web platforms …

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Discover the connection between user experience cloaking

Backlinks are absolutely key to boosting your site's position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so …

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Its all about plugins

Nobody has unlimited patience these days. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. If you have started up your own online business, you would …

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It's a win-win strategy with an emphasis on SERPs

There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. Noise consists of anything that distorts or disrupts a message, including marketing communications. You want a user to click your result in Google, and not need to …

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Start simple, but don't forget 301 redirects

The more I learn about search engine optimization, the more I 've come to rely on effective keyword research. To keep readers coming back for more, year after year, making relevant content that sticks is necessary. You should also focus on building internal links, as it can increase traffic on …

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Using Flash

Another regional search engine powerhouse is Yandex, which owns more than 60% of Russia's search engine market share. Many agency professionals better understand consumers and trends because they work with a number of clients over an array of products. All sites have a home or root page, which is usually …

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